Marketing Daily
Wednesday, November 17, 2010
  • Wal-Mart Posts Weak U.S. Sales

    "When the economy was at its worst, there were a lot of recession refugees shopping at Walmart," brand strategist Adam Hanft tells Marketing Daily. … Read the whole story

  • Source:Experian Simmons Read the whole story

  • Nissan Offers Driving Gamers Op To Do Real Thing

    The "Gran Tourism 5" game is the right sort of starting point for the competition, Nissan's Erich Marx tells Marketing Daily, because it is … Read the whole story

  • Philips Effort Tackles 'Dead Battery Anxiety'

    "We can all think of situations where you can't plug in a phone," Lauren Curler, marketing and communications manager for SLANT Media, the agency … Read the whole story

  • ACSI Finds Customer Satisfaction Index Dips

    Importantly, the food manufacturing industry is far from alone in seeing some overall decline in customer satisfaction. Among the four non-durable manufacturing industries covered … Read the whole story

  • La-Z-Boy Taps Brooke Shields For Ad Campaign

    Via Santa Monica-based RPA -- which became AOR in 2007 -- it comprises five 30-second television spots starring the actress. The company says the … Read the whole story

  • HomeAway Returns To Super Bowl

    This year's spot generated a 500% increase in consumer visits to the company's site and 1 million incremental page views in a 24-hour period … Read the whole story

  • Fuji Adds New Dimension To Ad Campaign

    "We looked at our 3D product, and it's such a unique stand-alone product today in the marketplace," Ron Gazzola, vice president of marketing and … Read the whole story