In-stream video test program with Google exposed its skiing commercial to 7.7 million people, targeted to high-income skiers/snowboarders ages 25 to 54 in L.A., … Read the whole story
Continually chasing what's new at the expense of the tried-and-true has left some focused on what's cool instead of what's relevant and effective. Read the whole story
"When Facebook announced it was going to roll out its Places [app], that seemed like a natural fit for us," Nick Lambert tells Marketing … Read the whole story
Next up is perhaps the most critical campaign: the winter-tourism campaign to bring vacationers south. The effort comprises print, TV, out of home, and … Read the whole story
Beginning Dec. 2 and continuing every weekend until Christmas, Southwest Airlines and Windows will offer free holiday photos to people at 26 airports nationwide. … Read the whole story