Should Our Products Be Marketed As Blue Or Red? by Thom Forbes

Did you catch Steve Croft's interview of recently retired Supreme Court Justice John Paul Stevens on "60 Minutes" Sunday night? Two observations: 1. I hope to be half as cogent at age 70 as Stevens is at 90; 2. The fact that a man who was a moderate Republican when he was appointed by President Gerald Ford turned out to be court's leading liberal is as indicative of the polarization that our country has undergone in 35 years as anything I can imagine. ...Read the whole story

  • research Study: Go-To-Market Process Has Blind Spots by Karlene Lukovitz

    "Marketing tends to be preoccupied with staying on track with individual tactical executions or traditional marketing fundamentals like lead generation, campaign execution and content or creative development," sums up Donovan Neale-May, executive director of the CMO Council. "However, today's demand chain requires a new mix of digital, direct, and retail distribution, fulfillment, measurement and tracking capabilities to maximize customer contact, conversion and interaction." ...Read the whole story

  • automotive Q&A: Kia's Michael Sprague On EBay Presence by Karl Greenberg

    Having just added the new Optima to its shiny new lineup -- including the Sorento, Sportage Forte and Soul -- Kia recently created a one-stop online shop at eBay Motors. Michael Sprague, Kia's VP/marketing, talks to Marketing Daily about the program, which puts individual dealer inventory on a special Kia-branded subset of eBay's auto site. While Sprague says dealers don't have to opt in, the rapidity with which they have signed up shows that they appreciate the need to bridge the virtual and physical processes. ...Read the whole story

  • financial services Visa, LivingSocial Partner For BOGO Promo by Tanya Irwin

    "We have significantly increased our digital media spend over the last couple of years and custom programs like this are an important part of our media plan as they reach consumers when they are engaging with transactions," Amy Michael, Visa's head of global e-commerce marketing, tells Marketing Daily. ...Read the whole story

  • electronics Panasonic Hits Road To Showcase Its 3DTVs by Aaron Baar

    The interactive displays take a page from a similar initiative conceived by the Consumer Electronics Association, ESPN and the country's top cable and satellite providers earlier in the fall. That promotion, titled "National 3D Demo Days," involved setting up 3D viewing areas in some of the nation's top electronic retailers, giving consumers a chance to watch 3D sports programming in the stores to get a better idea of the 3D experience. ...Read the whole story

  • automotive GM's Cadillac Unit Sponsors PGA Tour by Karl Greenberg

    The sponsorship aligns with the brand's "New Standard of the World" brand positioning launched in October. A spokesperson for the brand said the company has not developed specific programs yet. "Our marketing integration will focus on our core models -- the CTS family [sedan, wagon and coupe], the SRX crossover and the Escalade," he said. ...Read the whole story

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