Marketing Daily
Monday, December 6, 2010
  • Kraft Mac & Cheese Gets New, Unified Look

    The latest news is the rollout of a new logo and contemporized package designs featuring a "noodle smile" intended to elicit positive emotions and … Read the whole story

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  • So Many Communications, So Little Tuning In

    We are all children with powerful yet sometimes limited abilities to connect and communicate our needs and wants. Read the whole story

  • Suzuki Brings Virtual Racing Game To iPad

    Jeff Holland, who runs social media programs for the Brea, Calif.-based American Suzuki, says the automaker is the first to use iPad for a … Read the whole story

  • Fila Uses 'Real' Women In Toning Apparel Ads

    The campaign includes a dedicated Facebook page as well as all of the online assets supporting the BTS collection accessible via Fila's web site. … Read the whole story

  • JWT On '11: Watch For People 'Checking Out'

    The firm's sixth annual trend report says that while technology is becoming as integral to peoples' lives as food and clothing there's also a … Read the whole story

  • Shoppers Look To Rewards For Holiday Spending

    "Retailers who use data from their reward programs to respond to customers' most pressing concerns at critical times like the holiday gift giving season … Read the whole story