Besides arena signage, in-game promotions and features, and outdoor visibility on the garden's marquees, the resort gets something unusual: "Foxwoods Final Five" wherein the … Read the whole story

Source:Experian Simmons Read the whole story

Says B. Bonin Bough, Pepsi's director of social media: "For the last two years we have been running social experiences at SXSW -- at … Read the whole story

According to NetBase's Brand Passion Index, which measures consumers' passion for brands expressed via social media, people had a lot to say about Apple's … Read the whole story

That slowdown was to be expected, Andrew Lipsman, comScore's senior director of industry analysis, tells Marketing Daily. "Our forecasted holiday growth of 11% accounts … Read the whole story

SpringHill has never done anything like this, but since the brand's focus is smart design, it was a "natural combination," says Callette Nielsen. "Our … Read the whole story

The brand partnered with digital entertainment studio Filmaka to hire the directors for the videos, asking each to create his own interpretation of the … Read the whole story