I found myself chuckling absent-mindedly at a GEICO radio spot for about the dozenth time yesterday and then, for about the dozenth time, realized that I shouldn't be. The spot, part of the year-old "Rhetorical Questions" campaign, asks: "Does helium make an opera room less stuffy?" ...
Suzuki Motorcycles is pitching directly to the multicultural, urban market melting pot with an integrated marketing program around music and street culture that is ... Read the whole story
There is increasing demand by companies to make social media listening solutions and the data collected work more in conjunction with existing client systems. Read the whole story
Everlast, a 100-year-old brand best known for its boxing prowess, has signed a long-term licensing deal with Sears Holdings for apparel, footwear and accessories ... Read the whole story
The firm says in a new study that U.S. moms spend an average of $822 on gadgetry each year and account for more than ... Read the whole story
According to a study commissioned by Ask.com and conducted by Harris Interactive, two-thirds of consumers said they are more likely to ask timely questions ... Read the whole story