Marketing Daily
Tuesday, December 21, 2010

Top of The News

In A Huff About GEICO's Helium Spot
by Thom Forbes

I found myself chuckling absent-mindedly at a GEICO radio spot for about the dozenth time yesterday and then, for about the dozenth time, realized that I shouldn't be. The spot, … Read the whole story

  • AUTOMOTIVE
    Suzuki Motorcycles Pitches Urban Kids With Busa Beats
    by Karl Greenberg

    Suzuki Motorcycles is pitching directly to the multicultural, urban market melting pot with an integrated marketing program around music and street culture that is … Read the whole story

  • by

    Read the whole story

  • COMMENTARY
    Social Servicing Supports Brand Health
    by Mark Hanley

    There is increasing demand by companies to make social media listening solutions and the data collected work more in conjunction with existing client systems. Read the whole story

  • Everlast Moves Beyond Fighting, Signs With Sears
    by Sarah Mahoney

    Everlast, a 100-year-old brand best known for its boxing prowess, has signed a long-term licensing deal with Sears Holdings for apparel, footwear and accessories … Read the whole story

  • ELECTRONICS
    CEA: Moms Rule When It Comes To Social Media
    by Karl Greenberg

    The firm says in a new study that U.S. moms spend an average of $822 on gadgetry each year and account for more than … Read the whole story

  • Timing Is Key For Mobile Search
    by Aaron Baar

    According to a study commissioned by Ask.com and conducted by Harris Interactive, two-thirds of consumers said they are more likely to ask timely questions … Read the whole story

  • Gorton's, Ortega Team On Fish Taco Promo
    by Karlene Lukovitz

    Two brands owned by separate companies, Gorton's Seafood and B&G Foods, Inc.'s Ortega Mexican Food Products, have partnered to leverage the current popularity of … Read the whole story