Thursday, December 23, 2010
  • Toyota Preps 'Prius Projects' For Brand Evolution

    This year and next are big for Toyota's Prius brand: 2010 was the 10th anniversary of the Prius; next year Prius for the first time becomes a bona fide sub brand as the automaker rolls out a second Prius vehicle. Its long-time AOR, Saatchi L.A., has bridged these two events with an ongoing crowd-sourcing, underground, social-media-buzz-machine. ...Read the whole story

  • KBB.com: Holiday Shoppers Keep Eye On Autos

    Kelley Blue Book says that nearly 20% of shoppers who are cutting back on their holiday spend this year say they are doing so because of an upcoming large vehicle or home-related purchase for which they are gearing up. ...Read the whole story

  • Visa Enlists 50+ Merchants For Mobile Offers

    "In any other case, I'd say that this was just another location-based app that aggregates nearby deals, which isn't that original these days," wrote Justin Montgomery in Mobile Marketing Watch about the new app. "Being a Visa-branded app, however, changes the dynamic and overall appeal from a consumer standpoint. ...Read the whole story

  • T-Mobile Leverages NBA Tie For TV Ads

    "So much has changed about the fan experience in the 21st century and, everything being instantaneous, we really wanted to use that as being fuel for the campaign," says Steve Williams, a creative director at Publicis Seattle, the agency behind the campaign. "We wanted to give it to a place that T-Mobile could own." ...Read the whole story

  • Weight Watchers Adds Kitchen Companion IPad App

    The Weight Watchers Kitchen Companion, is designed to deliver both, by combining interactive, hands-on help with low-cal, healthful at-home cooking (from menu planning through shopping and preparation) and providing simple ways to share recipes. ...Read the whole story

  • For Day's And Gen Y, Fair Trade Diamonds Sparkle

    While the industry continues to grapple with the concerns about blood diamonds, Day's Jewelers is aiming to put Fair Trade Diamonds Made in Botswana on Gen Y's ring finger. The diamonds are proving to be popular with younger consumers, who are increasingly likely to see diamonds as politically cringe-worthy instead of harmless bling. ...Read the whole story

...More


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