Monday, December 27, 2010
  • Auto Sales Heading Up, But Cars Will Get Pricier

    December is looking to be a strong month for auto sales. And some are predicting that next year will do well. J.D. Power and Associates says the month will close out at 936,300 vehicles delivered from dealerships, 19% up from last year. ...Read the whole story

  • Mintel: Rewards Credit Cards Hike Direct Mail

    About 1.2 billion offers for new credit cards were received by U.S. consumers in the third quarter of 2010, compared to just 391 million in the same period a year ago, according to the Chicago-based company. Issuers continue to focus on credit-worthy consumers, and as a result, eight in 10 offers are for rewards cards promoting points, miles or cash-back to consumers, up from six in 10 offers in 2008. ...Read the whole story

  • Sprint, Zio Get Awards Show Placement

    Kyocera, parent company of Sanyo Mobile, is promoting its Android-powered Zio smartphone, which is available from Sprint. In addition to the placement on the "People's Choice Awards," Sprint will be running ads promoting the phone during the program and the Zio's sponsorship will be highlighted during commercial bumpers. ...Read the whole story

  • Affluent Consumers Most Likely DVR Owners

    Data collected in May found that adults -- those 18 and up -- living in homes with annual $75,000+ incomes account for 48.5% of all DVR owners. Adults in homes with incomes of $100,000+ account for 29%, more than any other income segment. ...Read the whole story

  • Ford Offers "Tattoos" For Focus

    If you buy a Ford Focus you can tattoo it, too. Ford is hoping to get millennials interested in a program that lets them do to their cars what they did to their left upper arm. Consumers who buy a 2012 Ford Focus can pay a bit more to tattoo it. The program starting next month at FordCustomGraphics.com offers a series of 200 vinyl wrap patterns, including racing stripes, geometric runes, and other imagery between $120 and $470. The automaker offered the same program for its Fiesta this year. "Millennials have a very personalized, artistic side to their lifestyle, and ... ...Read the whole story

  • Ford Lets Fans Tattoo Focus

    If you buy a Ford Focus you can tattoo it, too. Ford is hoping to get millennials interested in a program that lets them do to their cars what they did to their left upper arm. Consumers who buy a 2012 Ford Focus can pay a bit more to tattoo it. The program starting next month at FordCustomGraphics.com offers a series of 200 vinyl wrap patterns, including racing stripes, geometric runes, and other imagery between $120 and $470. The automaker offered the same program for its Fiesta this year. "Millennials have a very personalized, artistic side to their lifestyle, and ... ...Read the whole story