When I first read about a new device that scans your face and then suggests which products you might want to put on the family dinner table that night, an oxymoron worthy of an Austin Powers movie immediately crossed my mind: diabolically brilliant. And that's just the cookie around the filling. Having sized you up as a sure-fire sugar and cocoa addict, it can spit out a few Oreos just to make your acquaintance. ...Read the whole story
Cabot Creamery can't spend millions on media campaigns for its award-winning cheeses. Fortunately, grassroots marketing and social media fit like a glove, since Cabot is a cooperative of 1,200 dairy farming families. ...Read the whole story
Honda's luxury sibling, Acura, is also launching a campaign this week, its first-ever Facebook contest. The social marketing campaign promotes Acura's 2011 TSX Sport Wagon with "Compete Like a Pro," a campaign on the brand's Facebook page meant to reach athletes by getting them to use their own social networks to garner votes. The grand prize is a TSX Sport Wagon. ...Read the whole story
The Swiss watchmaker, owned by luxury powerhouse LVMH, claims to be the first to master chronographs with the precision of 1/10th, 1/100th and 1/1,000th of a second, and says the new special-edition watch is a tribute to the first sports stopwatch that displayed 1/50th and 1/100th of a second, patented by Heuer back in 1916. ...Read the whole story
Actress Carrie Fisher is using Jenny Craig's new Metabolic Max program, the next generation of the signature Jenny Craig program. It measures calories burned with a BodyMedia FIT Armband. ...Read the whole story
The company says its display comprises 75 vehicles, 22 interactive exhibits and 67 product specialists, is 25% larger than last year's and is larger than a football field. The automaker says its display includes an elevated track on which attendees can ride the Focus Electric car. ...Read the whole story
When a tool is recognized and used for its intended purpose, it ceases to become a shiny object. ... ...More
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