• Cabot Soup Swap Mixes Events, Social Media

    Cabot Creamery can't spend millions on media campaigns for its award-winning cheeses. Fortunately, grassroots marketing and social media fit like a glove, since Cabot is a cooperative of 1,200 dairy farming families. ...Read the whole story

  • Honda To Intro 'Dream The Impossible' Film

    Honda's luxury sibling, Acura, is also launching a campaign this week, its first-ever Facebook contest. The social marketing campaign promotes Acura's 2011 TSX Sport Wagon with "Compete Like a Pro," a campaign on the brand's Facebook page meant to reach athletes by getting them to use their own social networks to garner votes. The grand prize is a TSX Sport Wagon. ...Read the whole story

  • New TAG Heuer Keeps Time To 1/100th Of A Second

    The Swiss watchmaker, owned by luxury powerhouse LVMH, claims to be the first to master chronographs with the precision of 1/10th, 1/100th and 1/1,000th of a second, and says the new special-edition watch is a tribute to the first sports stopwatch that displayed 1/50th and 1/100th of a second, patented by Heuer back in 1916. ...Read the whole story

  • Fisher Is Latest Celeb Jenny Craig Spokesperson

    Actress Carrie Fisher is using Jenny Craig's new Metabolic Max program, the next generation of the signature Jenny Craig program. It measures calories burned with a BodyMedia FIT Armband. ...Read the whole story

  • Ford Grabs Show-Floor Real Estate In Detroit

    The company says its display comprises 75 vehicles, 22 interactive exhibits and 67 product specialists, is 25% larger than last year's and is larger than a football field. The automaker says its display includes an elevated track on which attendees can ride the Focus Electric car. ...Read the whole story

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