LaLanne's Image Was Stronger Than His Brand by Thom Forbes

Jack LaLanne, a one-of-a-kind pitchman for a noble cause, died yesterday. I'd marvel every time he'd pop up on the screen with Larry King, or I'd read about him pulling a flotilla of rowboats in the ocean somewhere. His message of fitness and nutrition seemed heartfelt and personal, he articulated it with an effusive personality and he did things into his later years that would have seemed superhuman for a much younger man. ...Read the whole story

  • food Sabra Exotic-Trip Winner Stars In Webisodes by Karlene Lukovitz

    "Ray, who had not previously traveled outside of the U.S., embraced everything that Turkey had to offer," says brand manager Mina Penna. "The trip was truly life-changing for him. His experiences and commentary were so rich and emotional for him and our brand that we realized Webisodes would be a perfect way to show people what can happen when you expand your horizons." ...Read the whole story

  • retail Only 19% Think National Brands Are Worth The Money by Sarah Mahoney

    Don't expect consumers' love affair with private-label products -- whether it's the premium Archer Farms from Target, the new Health Starts Here products from Whole Foods Market, or the soon-to-be-reformulated Great Value line from Walmart -- to go away anytime soon. ...Read the whole story

  • retail Sherwin-Williams Expands HGTV Partnership by Tanya Irwin

    Sherwin-Williams will support the line's launch with a comprehensive marketing plan from Carmichael Lynch Spong, including national advertising, public relations and new in-store merchandising and color features. Products will be available in stores by June. ...Read the whole story

  • automotive Recovery Continues With Stronger January Likely by Karl Greenberg

    The upward trend of auto sales that began last fall is continuing this month, if predictions hold water. J.D. Power & Associates sees January new-vehicle retail sales at 632,100 units, which would be a seasonally adjusted annual rate of 10 million units, nearly 2 million units higher than January last year. ...Read the whole story

  • What A Job: FINS.com Launches Multimedia Effort by Aaron Baar

    A year after a relatively quiet launch to serve financial services professionals, FINS.com, a job search and career management site and service from The Wall Street Journal, is getting ready to make a splash with a multimedia advertising and marketing campaign that will include television, Internet video, print and social media. ...Read the whole story

  • Who Goes To Bars/Nightclubs? by

    Top 10 DMAs in which reside adults who attended a bar/nightclub in the last 12 months: 1 Minneapolis-St. Paul, MN 2 Chicago, IL 3 St. ... ...More

my turn Marketers: It's A Matter Of Time by Mitch Burg

Scheduling communications to coincide with the time or day impacts both the "recency" as well as the "relevance" of messages. ...More

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