Calls for cooperation among natural competitors and other adversaries seem to be breaking out across the nation, all presumably for the greater good of the Citizen Consumer. It's about putting information, and the power that results from having it, in the hands of the people, of course. There will be skeptics. ...
Packaged Facts' analysts believe that consumers' uptake of location-based services will be rapid, and that context-aware restaurant advertising will take off "sharply" this year, ... Read the whole story
The agencies have really saved the best stuff for themselves; after all, they've managed to hide the Caveat Emptor sign under a big, flashing ... Read the whole story
The Independent Community Bankers of America (ICBA) is launching a nationwide marketing and communications campaign to celebrate the nation's community banks. The group, which ... Read the whole story
By seizing the role of convener, a brand can facilitate networking, co-creation of knowledge, two-way learning and truly become a trusted thought partner. Read the whole story
Allstate is taking a much bigger sponsorship position around soccer. The company, which has partnered with Federacion Mexicana de Futbol Asociacion (FMF) around its ... Read the whole story
According to comScore's "2010 Mobile Year in Review," smartphone adoption rates in the U.S. reached 27% of the market by December 2010, up 10 ... Read the whole story
While the romantic announcement was timed for Valentine's Day, more cynical observers might think it's a career ploy from the 50-something fashion doll: It ... Read the whole story