• Location-Based Marketing To Diners To 'Explode'

    Packaged Facts' analysts believe that consumers' uptake of location-based services will be rapid, and that context-aware restaurant advertising will take off "sharply" this year, with check-in services such as Foursquare and competitors "not only becoming ubiquitous, but also more sophisticated." ...Read the whole story

  • Community Bank Engages Consumers With Social Media

    The Independent Community Bankers of America (ICBA) is launching a nationwide marketing and communications campaign to celebrate the nation's community banks. The group, which represents nearly 5,000 community banks nationwide, has launched www.ilovemycommunitybank.com. ...Read the whole story

  • Allstate Bets On Soccer With Multi-Year Deal

    Allstate is taking a much bigger sponsorship position around soccer. The company, which has partnered with Federacion Mexicana de Futbol Asociacion (FMF) around its games in the U.S. for several years, will now be the Official Insurance Sponsor of Major League Soccer (MLS), as well. ...Read the whole story

  • ComScore: 'Enter The Golden Age Of Mobile'

    According to comScore's "2010 Mobile Year in Review," smartphone adoption rates in the U.S. reached 27% of the market by December 2010, up 10 percentage points from the previous year. At the same time, 36% of Americans used their mobile devices to access the Web in 2010. Across all global regions, mobile Web access increased 7-9%, according to comScore. ...Read the whole story

  • Barbie, Ken Reconcile In Time For V-Day, Toy Fair

    While the romantic announcement was timed for Valentine's Day, more cynical observers might think it's a career ploy from the 50-something fashion doll: It coincides with the opening of Toy Fair, the industry's biggest annual event, now underway in New York. ...Read the whole story

  • For Kia, The All-Stars Is Just The Start

    Kia is activating more this year against its three-year-old sponsorship program with the National Basketball Association. The Irvine, Calif. U.S. sales arm for Kia, which expanded the partnership last October, had a big presence in this weekend's NBA All-Star game. ...Read the whole story

  • 'Consumer Reports' For Ad Agencies

    The agencies have really saved the best stuff for themselves; after all, they've managed to hide the Caveat Emptor sign under a big, flashing Green ... ...More



Don't Create Content, Create A Chorus Of Trust

By seizing the role of convener, a brand can facilitate networking, co-creation of knowledge, two-way learning and truly become a trusted thought partner. ...More

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