Marketing Daily
Friday, February 18, 2011
  • Shazam! Old Navy Campaign Links TV, Mobile

    For the campaign, which launches via television commercials Thursday, people can use the Shazam app on their phones to tag the original music from … Read the whole story

  • Control Lost & Found: Consumers Always Know Best

    If corporations want their messaging to be accepted, retained and shared among the online audiences and digital consumers, they have to acknowledge the experts … Read the whole story

  • Consumers: Plenty To Hate About Supermarkets

    It should be no surprise that consumers are heading to places like drug stores and dollar stores for more food purchases: Supermarkets keep finding … Read the whole story

  • Fat Tire Ale Ad Format Makes Like 'Mad' Magazine

    In a perhaps-inevitable development, this year, New Belgium and agency Cultivator Advertising & Design have pulled inspiration right out of the pages of Mad. … Read the whole story

  • Chevrolet Unveils MyLink To Tech-Savvy Crowd

    Rick Scheidt, who became U.S. VP Chevrolet marketing this month, says the key to MyLink is simplicity. "The message is basically you bring the … Read the whole story

  • Survey: Moms Scheduling More Vacations

    Moms are planning more family vacations this year, but they're still watching their wallets, according to a national survey. Almost two-thirds (64%) of the … Read the whole story

  • Fiat's Soave On U.S. Entry Of The Fiat 500

    Speaking at the monthly New York meeting of the International Motor Press Association, Laura Soave, Fiat's North America brand chief, prefaced her presentation with … Read the whole story

  • Oreo Facebook World Record Is Short But Sweet

    On Feb. 16, Kraft Foods' Oreo brand was officially recognized by Guinness World Records as being the first brand to attempt, and achieve, the … Read the whole story