"Snoop is a direct bull's-eye hit for our core customer target," Bob Fant, staff vice president of advertising and brand development for MetroPCS, tells … Read the whole story
How many junior project managers from Google need to drive Ferraris before we finally learn something from them? Read the whole story
As part of its "Big Voices in Big Places" strategy, Hyundai Motor America will be, for the third consecutive year, auto-exclusive sponsor of the … Read the whole story
Planters is sponsoring creation of peanut-shaped community parks called "Planters Groves" in four U.S. cities, and launching a "Naturally Remarkable" campaign that encompasses this … Read the whole story
In its first work for Bank of the West, ad agency Heat is breaking from past creative efforts, which primarily featured lifestyle photography. The … Read the whole story
The new effort, which extols consumers to "Just Think, Puerto Rican Rum," focuses on tradition and some of the mandates for producing the cane-based … Read the whole story