June 3 - 6, 2024
Friday, February 25, 2011
Top of The News
Shari Cole was trying out a new pesto pizza recipe in her test kitchen in Arizona when we talked. Every once in a while she'd leave a sentence hanging and, … Read the whole story
RETAILThe campaign is a bit of an extension of the retailer's holiday effort, through which consumers took a photo of a 2D barcode and … Read the whole story
- COMMENTARY
This Oscar season, we can applaud the online marketing campaigns that helped win fans and propel award-contenders into the social media spotlight. Read the whole story
AUTOMOTIVEEven with General Motors reporting its first annual profit since 2004, it may be too early to say the automotive market is back. However, … Read the whole story
- COMMENTARY
Over the top, gilded, even baroque style, is finding its voice. Read the whole story
RESTAURANTSApplebee's realized online exposure that would translate to more than $9.5 million if purchased through traditional media. Its buzz was driven in large part … Read the whole story
AUTOMOTIVEAs Sir Martin Sorrell, the head of WPP, whose biggest client happens to be Ford, explained, the campaign is not about taking the "shock … Read the whole story
FINANCIAL SERVICESOnline banking continues to grow in popularity, and according to Mintel, 79% of consumers visit their banks' online website on a daily or weekly … Read the whole story
UPCOMING EVENTS
Brand Insider Summit CPG May 5 - 8, 2024
Virgin Hotel
Featuring top industry speakers including:
Lisle Friedman - Casa Komos Brands Group, Vice President of Marketing
Robyn DeFina - Sweet Loren’s, SVP of Marketing
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