The promotion is unique in that instead of just getting consumers to the Facebook page once in order to "like" it, it gets them … Read the whole story

As Credit Suisse analyst Jonathan Chaplin put it in a research note, the proposed deal is unprecedented. "We have never seen a deal with … Read the whole story

Spending more marketing dollars per vehicle than ever and facing an ever-more quickly metamorphosing media scenario, automakers need to be more cognizant than ever … Read the whole story

One week after PepsiCo made retro versions of Pepsi, Mountain Dew and Doritos a permanent part of the brands' lineups, Heinz Ketchup is readying … Read the whole story

"Some consumers, given the choice at the same price point, prefer the larger screens," Ross Rubin, executive director of industry analysis, tells Marketing Daily. … Read the whole story

Swiss chocolatier Lindt USA is serving as host sponsorship of the Sony Ericsson Open in Miami for the first time. Participating in the tournament, … Read the whole story

More than half of the small- and mid-sized businesses Office Depot surveys say the economy is headed in a positive direction, with 56% expecting … Read the whole story