Marketing Daily
Wednesday, March 30, 2011

Top of The News

A New Episode In The Intergalactic Battle Of The Cloud
by Thom Forbes

Amazon announced its Cloud Drive service yesterday -- a "locker" in the ether that will permit users to store and retrieve 5 gigabytes of digital media such as music and … Read the whole story

  • RESEARCH
    Q&A: Meet Gen Y, The Sherpa Parents
    by Sarah Mahoney

    When it comes to Gen Y, demographers tend to be a little unkind: "Entitled" and "impatient" are words that come up often. But as … Read the whole story

  • COMMENTARY
    Hanging On By A Thread
    by Vanessa Horwell

    We're only looking for people who can bring skills and knowledge to the table, without the attitude. Wet behind the ears need not apply. Read the whole story

  • COMMENTARY
    Timing Is Everything
    by Bob McCurdy

    The timing of commercial delivery deserves the same level of focus and attention as the choice of target demo or creative execution. Read the whole story

  • BEVERAGES
    Fanta Unveils Global 'Less Serious' Campaign
    by Karlene Lukovitz

    The strategic unification is a necessary next step for the brand, given its large and expanding global footprint, and is also designed to enhance … Read the whole story

  • AUTOMOTIVE
    Infiniti Luxury Sales Heading South, Literally
    by Karl Greenberg

    Nissan Motor's Infiniti luxury brand is heading way south. The company will begin sales in Australia starting in 2012, according to the company. Infiniti, … Read the whole story

  • ELECTRONICS
    Haier Launches Days Full Of Earth-centered Vids
    by Aaron Baar

    As part of the nearly month-long program, Haier has launched a microsite, www.smarterlifebetterplanet.com, which will feature a new video featuring an environmental advocate or … Read the whole story

  • SPIRITS
    Three Olives Vodka Launches $10M Campaign
    by Tanya Gazdik

    The animated campaign, which includes six 30-second and 15-second spots, is from Los Angeles-based M&C Saatchi, which recently won the business. The ads are … Read the whole story

  • FOOD
    Non-Burger Chains Up In EquiTrend Score
    by Karl Greenberg

    The study gives Subway the nod as "Quick Serve Restaurant Brand of the Year," followed by Dairy Queen, Wendy's and McDonald's. But the companies … Read the whole story