Marketing Daily Issues for April 2011
- Marketing Daily - Friday, April 29, 2011
- Feds Propose Guidelines For Marketing To Kids by Karlene Lukovitz
- Kids Are Multi-tasking Technology At Younger Ages by Karl Greenberg
- Brands Reach Out To Moms, Yet They Feel Dissed by Sarah Mahoney
- NBA Enters 3rd Year Of Sprite Slam Dunk by Karl Greenberg
- Study: Music Sponsorship Spend Hits High Note by Aaron Baar
- Ohio Tourism Enlists Groupon For Promo by Tanya Irwin
- Four Seasons Private Residences Uses New Approach
- Hillis Defeats Vick For 'Madden' Cover
- Mercedes To Launch Teen Driving School In Calif.
- Kroger Joins Digital Coupon Service
- GM Extends Military-Personnel Discounts
- Pepsi Rolls Out 'Social' Vending Machines
- Flip Camera: Dream Became A Nightmare Commentary by Steve Lundin
- Marketing Daily - Thursday, April 28, 2011
- Apple Fesses Up; J&J Changes The Subject by Thom Forbes
- Nescafé Dolce Gusto: Play With Your Coffee by Karlene Lukovitz
- Report: Why 'Healthy Actives' Can't See Your Ads by Sarah Mahoney
- Gaylord Hotels Partners With DreamWorks by Tanya Irwin
- Toyota, Ford, Chevy Tops Among African-Americans by Karl Greenberg
- For Six Flags And Heineken, Social Media Is Central by Karl Greenberg
- Mintel: Smartphones Shatter Hispanic Divide by Aaron Baar
- Carl's, Hardee's 'Anthem' Spot Features Kareem
- Kroger Selling Wish-Makers In Bakery Aisle
- Blue Cross Blue Shield Breaks New Work
- J.D. Power: Not So Fast On Electric
- Fenway Taps Huckabone For EVP Sales
- White IPhone Coming To Store Near You
- Deal Commerce: What's In It For Publishers? Commentary by Rich Razgaitis
- Marketing Daily - Wednesday, April 27, 2011
- Everyone's Streaming For Entrance by Thom Forbes
- Ram Truck Launches Outdoorsman Online by Karl Greenberg
- Study: High-Tech Gifts Hot For Mother's Day by Tanya Irwin
- Timberland Asks Facebookers For Tree Love by Sarah Mahoney
- Merged Hospitals' Efforts Reassure Commitment by Aaron Baar
- Edge Gel Launches First TV Push In Years by Karl Greenberg
- Levi's Special-Editor Jackets Benefit MOCA
- Sony Plans Two Tablets For Fall
- Aflac Duck Gets Its Quack Back
- Gentle Giant Sponsors Head Of The Charles Regatta
- Social Media Makes Us Lazy? No, Not Really Commentary by Rosanna Fiske
- Marketing Daily - Tuesday, April 26, 2011
- Weight Watchers Takes Aim At Beer-Chugging Males by Thom Forbes
- Newcastle Brown Ale Launches First TV Campaign by Karlene Lukovitz
- Mercedes Dealers Prepped For Armada Of New Vehicles by Karl Greenberg
- Nook's New Campaign Targets Book Lovers by Aaron Baar
- Fuel-Efficient Vehicles Up In Sales, Used-Value by Karl Greenberg
- Study: Men Defy Marketing Stereotypes by Tanya Irwin
- Wii Successor Coming Next Year
- Spirit Airlines Debuts New Credit Card
- Nissan Puts New Execs In Regional, Sales Drivers Seats
- Equifax Releases Android Mobile App
- Marketing Daily - Monday, April 25, 2011
- Walmart's Bringing It Home In San Jose Test by Thom Forbes
- AutoTrader Journeys Into Heart & Mind In New Campaign by Karl Greenberg
- Whole Foods Kicks Off New Ranking For Cleaners by Sarah Mahoney
- Study: Pet Product Market On The Rebound by Tanya Irwin
- Restaurant Chains Continue Growth In Q1 by Karlene Lukovitz
- Audi: Ready For The Big Time by Karl Greenberg
- Macy's Kicks Off Mother's Day Facebook Effort
- Mintel: Financial Services May Benefit From Green Efforts
- Del Valle Now Coke's 15th Billion-Dollar Brand
- Correction: Epsilon Breach Affected 50 Customers
- Marketing Daily - Friday, April 22, 2011
- The Movie That Dares To Speak Thy Name (For A Price) by Thom Forbes
- AmEx Teams With Facebook For Small Biz Contest by Tanya Irwin
- Barnum's Animals Expands Lilly Pulitzer Program by Karlene Lukovitz
- Q&A: Why Americans Ignore The Food Pyramid by Sarah Mahoney
- Porsche Keeps Its Foot On The Pedal by Karl Greenberg
- Mini USA Brings Out Kiss And Son
- THOR Drives An Acura!
- Amtrak Selects Olson For Loyalty Biz
- Hartz To Beef Up Social Media
- Data: Chobani Now #1 U.S. Yogurt
- Del Valle Now Coke's 15th $1B Brand
- Build The Horse, Not The Camel Commentary by Michael Mendenhall
- Securing Customer Email Addresses Commentary by Ulf Mattsson
- Marketing Daily - Thursday, April 21, 2011
- iPhone Knows Where You Live (And Everything Else, Too) by Thom Forbes
- Oscar-Winning Director Tom Hooper Films Captain Morgan Spots by Karlene Lukovitz
- Cadillac In the Performance Swim Lane With V-Centric Events by Karl Greenberg
- Leaf Takes Lead As Nissan's Futuristic Ads Continue by Karl Greenberg
- comScore: Credit Card Marketers Should Emphasize Cash Back by Tanya Irwin
- The Marketer's Bookshelf: Look At More, The Kama Sutra Gets An MBA, Killing Giants by Sarah Mahoney
- Audi Sponsors Stephen Colbert's Yacht
- Oscar Mayer Lunchables Gets $20M Campaign
- NPD: 60% Of Shoppers Cutting Back On Driving
- T-Mobile Top Wireless Ad So Far In 2011
- Chrysler Bows Two New 300 Sedans
- Reaching The Popular Kids Commentary by Bob McCurdy
- 7 Industry Changes To Bet On In Experiential Marketing Commentary by Charlie Horsey
- Marketing Daily - Wednesday, April 20, 2011
- Extra! Extra! Advertised Prices May Reflect Actual Cost by Thom Forbes
- Buick Launches Telematics Program by Karl Greenberg
- Study: Green Gap Is Bigger Than Ever by Sarah Mahoney
- Starbucks' Green Goals: Cups Present Challenges by Karlene Lukovitz
- Study: One-Third Of Loyalty Rewards Uncashed by Tanya Irwin
- OnStar: Awareness, Seamless Ops Are Critical by Karl Greenberg
- Dollywood To Get New Website
- Half of Americans Use Cellphones To Shop
- NPD: Gasoline Up, Driving Down
- McD's: Court Should Dismiss Calif. Toy Suit
- Burger King, Franchisees Settle Pricing Suit
- Taco Bell Beef Lawsuit Dropped
- Saying No Won't Make Them Go Away Commentary by Drew Kerr
- Innovating The Innovation Process Commentary by Waleed Al-Atraqchi
- Marketing Daily - Tuesday, April 19, 2011
- Entrepreneurial Spirits Rise Again by Thom Forbes
- BMW To Launch New Stores, Vehicles And Even Apps by Karl Greenberg
- Ministry Ad Effort: 'Come Find The Israel In You' by Tanya Irwin
- Subway Announces Sodium Reductions by Karlene Lukovitz
- Buoyed By Bubbly And Bling, LVMH Sales Get Hotter by Sarah Mahoney
- '12 Beetle Not Niche As VW Aims For Global Appeal by Karl Greenberg
- United, Continental, Encourage Mobile Boarding
- Lexus Launches Artist Documentary Series
- Auto Sales In Emerging Markets Pass Mature Markets
- Fixing Rep Of A Brand That's Too Big To Fail Commentary by Vanessa Horwell
- Why Engagement Is the New 'Click' Commentary by Diaz Nesamoney
- Marketing Daily - Monday, April 18, 2011
- The Chinese Begin To Buy As Well As They Lend by Thom Forbes
- Kotex Launches Fem Care Products for Tweens by Tanya Irwin
- Private-Label Makers: Products Save Consumers 33% by Karlene Lukovitz
- Best Buy Is Shrinking Stores, Adding Mobile Units by Sarah Mahoney
- Finding: Satisfaction Surveys Important Tool by Aaron Baar
- LG Electronics Sponsors Great American Cleanup by Tanya Irwin
- JetBlue Launches 'NonStop' Boston Campaign
- Nintendo Readying New Console?
- Elements Of A Broader, Transformative Platform Commentary by Robert Wheatley
- 10 Social Media Mistakes & How To Fix Them (Part 2) Commentary by Drew Neisser