I would imagine that many marketers' eyes danced when they saw the following banner in the "Wall Street Journal" this morning: "Shell Shock: Chinese Demand Reshapes U.S. Pecan Business." The heck with the fact the we're in hock to the tune of $1.2 trillion to our "sugar daddy," as "Bloomberg News" columnist William Pesek puts it in a cautionary piece. If you can get that huge market hankering for your widget, the good times will roll again. ...Read the whole story
Research shows that one in three young girls has no idea what's happening when she gets her first period, according to Kotex. Four out of five moms feel only somewhat or not at all prepared to talk to their daughter about her changing body. ...Read the whole story
Private-label makers are looking to capitalize on consumers' growing concerns about recent increases in the costs of many grocery and other everyday items. The Private Label Manufacturers Association's new study concludes that consumers on average can save 33% off their grocery bills by buying all private-label products. ...Read the whole story
After suffering weaker sales, Best Buy is thinking small: It says it will focus on expanding its petite Best Buy Mobile stores, which are about 1,400 square feet, and shrink its regular stores by about 10% in the next three to five years. ...Read the whole story
According to a survey of more than 1,400 consumers by Chadwick Martin Bailey, more than one quarter of consumers have completed a survey in the past year, and more than half of them (57%) said they did it to share a good experience. Half said they did it to improve the company. ...Read the whole story
Englewood Cliffs, N.J.-based LG sponsored a celebration April 14 in Times Square honoring volunteers in New York City. LG executives explained the company's nationwide recycling program and emphasized the importance of replacing old electronics and appliances with Energy Star products. ...Read the whole story
How a strategic mission can fuel the next historic move in marketing and PR. ... ...More
Mistakes abound, some minor, others calamitous but all offering guidance for those who choose to learn from them. ...More
JoinJoin over 100,000 media, advertising and marketing professionals for Free MediaPost Membership. Member Benefits »
FollowFollow MediaPost News on LinkedIn Today