Monday, April 18, 2011
  • Kotex Launches Fem Care Products for Tweens

    Research shows that one in three young girls has no idea what's happening when she gets her first period, according to Kotex. Four out of five moms feel only somewhat or not at all prepared to talk to their daughter about her changing body. ...Read the whole story

  • Private-Label Makers: Products Save Consumers 33%

    Private-label makers are looking to capitalize on consumers' growing concerns about recent increases in the costs of many grocery and other everyday items. The Private Label Manufacturers Association's new study concludes that consumers on average can save 33% off their grocery bills by buying all private-label products. ...Read the whole story

  • Best Buy Is Shrinking Stores, Adding Mobile Units

    After suffering weaker sales, Best Buy is thinking small: It says it will focus on expanding its petite Best Buy Mobile stores, which are about 1,400 square feet, and shrink its regular stores by about 10% in the next three to five years. ...Read the whole story

  • Finding: Satisfaction Surveys Important Tool

    According to a survey of more than 1,400 consumers by Chadwick Martin Bailey, more than one quarter of consumers have completed a survey in the past year, and more than half of them (57%) said they did it to share a good experience. Half said they did it to improve the company. ...Read the whole story

  • LG Electronics Sponsors Great American Cleanup

    Englewood Cliffs, N.J.-based LG sponsored a celebration April 14 in Times Square honoring volunteers in New York City. LG executives explained the company's nationwide recycling program and emphasized the importance of replacing old electronics and appliances with Energy Star products. ...Read the whole story

  • JetBlue Launches 'NonStop' Boston Campaign

    A character called Mr. Nonstop has the leading role in an ad campaign that JetBlue Airways will launch April 18 to highlight its long list of daily nonstop destinations from Logan International Airport in Boston, according to the Boston Globe. The six-week effort includes TV, online, radio, print and out of home. Designed by Boston ad firm Mullen, the campaign is expected to reach 95% of the regional market as JetBlue tries to solidify its position at Logan and fend off intensifying competition from other discount carriers, according to the newspaper report. The marketing push, which targets business travelers, is ... ...Read the whole story

  • Nintendo Readying New Console?

    The gaming blogs are reporting that Nintendo is gearing up to unveil a follow-up to its Wii console system. ...Read the whole story

Elements Of A Broader, Transformative Platform

How a strategic mission can fuel the next historic move in marketing and PR. ...More