MediaPost Publications - Marketing Daily 04/20/2011

Top of The News

Extra! Extra! Advertised Prices May Reflect Actual Cost

by Thom Forbes

In a development that could, if it catches on, enable people to make sense of their phone and cable bills, among other things, the U.S. Dept. of Transportation will announce … Read the whole story

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AUTOMOTIVE
Buick Launches Telematics Program
by Karl Greenberg
Tony DiSalle, VP marketing at Buick, said the company's new campaign on NCAA basketball has increased Web traffic to buick.com to its highest level … Read the whole story
COMMENTARY
Saying No Won't Make Them Go Away
by Drew Kerr
In the end, there is more to lose by ducking down and hoping nothing bad happens because usually just the opposite takes place. Read the whole story

RETAIL
Study: Green Gap Is Bigger Than Ever
by Sarah Mahoney
As thousands of companies try to link their marketing messages to Earth Day, scheduled this year for April 22, a new study from OgilvyEarth … Read the whole story
COMMENTARY
Innovating The Innovation Process
by Waleed Al-Atraqchi
By connecting ideation with concept evaluation and testing real-world scenarios, the results are sure to be higher success rates, bigger businesses, and faster time-to-market. Read the whole story
FOOD
Starbucks' Green Goals: Cups Present Challenges
by Karlene Lukovitz
As Earth Day approaches, Starbucks is repeating its offer to give any customer who brings a reusable mug or tumbler into its stores a … Read the whole story
RESEARCH
Study: One-Third Of Loyalty Rewards Uncashed
by Tanya Gazdik
Broken down to the individual, the "2011 Forecast of U.S. Consumer Loyalty Program Points Value" study finds that the average household that is active … Read the whole story
AUTOMOTIVE
OnStar: Awareness, Seamless Ops Are Critical
by Karl Greenberg
Linda Marshall is new to the automotive business, but not to the idea of customer service. Marshall, who became president of OnStar in February, … Read the whole story