Marketing Daily
Tuesday, April 26, 2011
  • Newcastle Brown Ale Launches First TV Campaign

    Newcastle Brown Ale, imported by Heineken USA, has launched its first television campaign. The campaign includes three 30-second TV commercials with creative playing off ... Read the whole story

  • Mercedes Dealers Prepped For Armada Of New Vehicles

    Mercedes-Benz had its March ever, besting key competitors BMW and Lexus. That's a big deal since the last time Mercedes topped Lexus in U.S. ... Read the whole story

  • Nook's New Campaign Targets Book Lovers

    In a marketing campaign launching this week, Barnes & Noble is throwing down the gauntlet to say its Nook is the best tablet for ... Read the whole story

  • Fuel-Efficient Vehicles Up In Sales, Used-Value

    Sales of hybrid, diesel and small vehicles are rebounding. High gas prices led to a 46% increase in sales of such vehicles in March ... Read the whole story

  • Study: Men Defy Marketing Stereotypes

    Men play a crucial role in purchasing decisions -- both big and small -- that defies stereotypes, according to a new survey about male ... Read the whole story