The app, "Latte Yourself," lets those who "like" the brand take any photo and make it look like the art that gourmet coffee shop baristas are now creating with foam on the surface of lattes. The self-created virtual art can be downloaded, posted to the fan's Facebook wall, or tweeted to friends. ...Read the whole story

With all the attention that gets lavished on America's obesity epidemic, it's easy to forget the 77 million consumers who are currently maxing their workouts -- a group that tends to be older, affluent, and decidedly anti-advertising. ...Read the whole story

As part of the four-year deal, Gaylord plans to offer unique leisure experiences for its guests featuring DreamWorks Animation's characters at the four Gaylord properties, Gaylord Entertainment CMO Rich Maradik tells Marketing Daily. ...Read the whole story

Brands seeing the quickest growth among African-Americans are Buick, Hyundai, Kia, Cadillac, GMC and Infiniti, per Polk, which says that, with the exception of Cadillac, all grew faster in 2010 within the African-American market than overall. ...Read the whole story

Heineken and Six Flags may have little in common, but marketers at each company agree on at least one point when it comes to social media: don't make it an afterthought. At the Argyle Executive Forum's 2011 CMO Spotlight Forum: Retail and Consumer Goods & Services on Wednesday, marketers from the brands spoke about integrating social media into their marketing mix. ...Read the whole story

Marketers wanting to reach the growing Hispanic population, particularly Hispanic women, may want to rethink their strategy for reaching them online. According to new research from Mintel, the use of a cell phone to access the Internet among Hispanics is growing in popularity. ...Read the whole story

Remember that the space is crowded. Make sure your selected partner will be around long-term to ensure your investment pays the dividend you expect. ... ...More