The persona is achieved not by animating or anthropomorphizing the Redhook bottle, but simply through the copy in the ads. "We don't put hats … Read the whole story

"It's meant to be something fun, lighthearted and unexpected from the Xerox brand. We want to change some of the legacy perceptions [of Xerox] … Read the whole story

American and European motorcycle brands are very good at something the import brands are still struggling with: creating a strong brand affinity and satisfaction … Read the whole story

The promotion, conceived and produced with the help of digital agency space150, kicked off last week in Vienna, Austria. A total of eight shows … Read the whole story

Sales at these clinics have been growing, up to $733.4 million this year, an increase of 81% per year since 2005, according to a … Read the whole story