Marketing Daily
Monday, May 9, 2011
  • Sun-Maid Uses QR Codes For Movie Tie-In

    Starting this month, Sun-Maid raisin six-packs and 24-ounce canisters are carrying the codes, which when snapped with an Internet-enabled phone camera direct consumers to … Read the whole story

  • Inspiration Discipline: Path To Sustainable Innovation

    Every organization can become a productive source of inspired and actionable ideas by practicing the Inspiration Discipline across the six sources of inspiration. Read the whole story

  • Land Rover Lets People Evoke Their Evoque

    Land Rover has released its first-ever interactive movie, part of a pre-launch campaign to promote the forthcoming Range Rover Evoque, the first two-door Land … Read the whole story

  • People Seek Single, Integrated Service Provider

    According to a new survey from Accenture, nearly two-thirds (63%) of so-called "super-users" (those who own and use 14 or more consumer electronics devices … Read the whole story

  • BMW Launches Lab With Guggenheim

    The company has been doing cultural programs worldwide for nearly half a century, much of it with more direct ties to BMW products, such … Read the whole story

  • Prostate Cancer Drug Maker Backs Men's Health Event

    Ferring Pharmaceuticals Inc., is sponsoring the Great Prostate Cancer Challenge, the fastest-growing men's health event series in the United States. Now in its fifth … Read the whole story