Marketing Daily
Wednesday, May 11, 2011
  • Cadillac Racing Tries To Change Minds, Build Expertise

    "Our renaissance began all the way back in 2003 with first-generation CTS [sedan]. The second-generation CTS in 2008 started us on the road of … Read the whole story

  • Social Media Metrics: Don't Be A Hater, Be A Helper

    Discussion and constructive criticism are good. But flat-out negative feedback, with no real aim to help the discussion, is not. And we are seeing … Read the whole story

  • Delsey Uses Light Humor For Light Luggage

    "This is a company with a visibility problem, not a product problem. Although it's widely known in Europe, it's not here, and the whole … Read the whole story

  • Esurance Expands US Open Sponsorship

    The direct-to-consumer car insurance provider, which first sponsored the event last year, will focus on elevating the fan experience and the US Open's Green … Read the whole story

  • NPD: 76% Still Cutting Back on Dining Out

    While the restaurant industry continues to see signs of slow recovery, more than two thirds (76%) of U.S. consumers continue to report that they … Read the whole story

  • Sony Launches 3D Social Media Contest

    The consumer electronics company has unveiled a social media-driven contest, "Your Life in Sony 3D," through which consumers will have the opportunity to have … Read the whole story

  • Amazon, Netflix, Avon Top Customer Satisfaction List

    The big winner is online retailing overall: Customer satisfaction with e-retail remains at an all-time high of 78 on the study's 100-point scale. In … Read the whole story

  • Older, Wealthier Mobile Users More Ad Receptive

    New data from mobile ad network Jumptap shows older, more affluent consumers are more apt to interact with ads than younger, less well-off mobile … Read the whole story