Reynolds Suggests Snusing As Tobacco Ban Takes Effect by Thom Forbes

The Wall Street Journal 's David Kesmodel writes that R.J. Reynolds is "seizing on new antismoking laws in New York City" while the Winston-Salem Journal's Richard Craver says the hometown tobacco company is merely "attempting to make lemonade" out of the ban on smoking in the city's parks, beaches, boardwalks, and pedestrian plazas that was signed into law in February and takes effect today. ...Read the whole story

  • packaged goods Soap Opera Demise Expands P&G, NBC Efforts by Karl Greenberg

    Rich DelCore, P&G's director of global brand entertainment and VP of its Productions unit, says one impetus that set the company looking for new media platforms was the demise of soap operas P&G has historically been involved with -- "Guiding Light," and "As The World Turns." ...Read the whole story

  • food Comida Kraft Connects Fans With Celebrity Chef by Karlene Lukovitz

    Launching today, the initiative will encourage Latina women to share recipes and tips related to the cooking of their cultures by spotlighting Oropeza and employing all of Comida Kraft's media assets. Those include the cross-Kraft-brand Hispanic food platform's online hub; its Facebook page; mobile; public relations; word-of-mouth marketing efforts, and its magazine. ...Read the whole story

  • tourism Wisconsin, Denver Launch Summer Tourism Ads by Tanya Irwin

    The strategic vision for the Wisconsin campaign was based on research conducted by the Department of Tourism over the last three years. Research showed Wisconsin held a unique position in that travelers across the Midwest not only viewed Wisconsin as a fun destination, but also judged it more fun when compared to other states competing for the same traveler dollar. ...Read the whole story

  • retail Confidence Not A Problem; Shopper Loyalty Is by Sarah Mahoney

    "Worries about external factors, like economic trends where retailers are basically helpless, have subsided," Doug Hart, partner in the retail and consumer product practice at BDO USA, tells Marketing Daily. "They know consumers are spending. The concern now is, 'How do we get our share?'" ...Read the whole story

  • automotive Troy-Bilt Gets Technical In New Mower Campaign by Karl Greenberg

    Troy-Bilt is taking a different approach both in medium and message. The company is talking about the quality and technological savvy that goes into its walk-behind mowers with a campaign focusing on a series of online videos. The effort is, in fact, Troy-Bilt's first campaign to rely solely on digital media. ...Read the whole story

  • food Kraft's Halls Stages Irritation Opera by Aaron Baar

    The onset of allergy season can bring with it sore and scratchy throats. To remind people that its lozenges can provide relief during times of itching, scratching and sneezing, Halls staged a guerilla marketing event in Boston that was broadcast over the Internet. ...Read the whole story

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