Marketing Daily
Tuesday, May 24, 2011
  • VW Thinks Blue: New Campaign, MoMA Partnership

    The effort is timed with the inauguration of the automaker's new plant in Chattanooga, Tenn., which VW says is one of the greenest automotive ... Read the whole story

  • Choice Hotels Unites Brands For Campaign

    Choice Hotels is a true "brand of the people," said Bruce Dincin, senior director of marketing and advertising for Choice Hotels. "This campaign is ... Read the whole story

  • Canon Inks Ron Howard For Photo/Film Effort

    "It's really something we came up with for people to inspire others to create things through our products," Rob Altman, manager of camera and ... Read the whole story

  • Gap Hooks Up With Goodwill For Donation Drive

    People who bring clothing donations into their local Gap store through May 29 earn a 30% discount on purchases that day, including both regularly ... Read the whole story

  • State Farm Backs Disney/Pixar's 'Cars 2'

    One element of the promotion includes a 30-second spot commercial called "Pitties" (as in people working in a racing pit-stop) that is thematically tied ... Read the whole story

  • Poll: People Would Pay More for Safer Food

    A new survey commissioned by the Pew Charitable Trusts shows significant majorities of U.S. voters in favor of providing the Food and Drug Administration ... Read the whole story