Thursday, May 26, 2011
  • Downtown Reviving: N.Y.C. Launches Global Push

    New York City is launching a global campaign to promote Lower Manhattan, an area comprising the financial district, Battery Park City, and the waterfront harbor. The effort -- "Get More NYC: Lower Manhattan" which begins June 1 -- extols the virtues of Lower Manhattan hotels, restaurants, shops, history, museums, and other attractions, including the 9/11 Memorial, which the city says will open on Sept. 12. ...Read the whole story

  • Nike's Jordan Brand Taps Moore 1st Woman Of Hoops

    Maya Moore, a two-time NCAA Women's Basketball National Champion and college basketball's all-time leader in games won as a player, is one of the most celebrated athletes in the history of college athletics. She led the University of Connecticut Huskies to back-to-back NCAA titles in 2009 and 2010. ...Read the whole story

  • Kyocera Effort Opts For Substance Over Style

    "Our thinking was guided by Kyocera's president, who believes we're really in a new world where people really have to watch what they're doing in terms of controlling costs," Livingston Miller, president of Seiter & Miller, the agency behind the campaign, tells Marketing Daily. "What we tried to find was someone who was credible -- particularly an economist." ...Read the whole story

  • How Similar Are Canadian, American Preferences?

    Americans are expected to increase consumption of sweet snacks and desserts three times more than Canadians over the next decade. Canadians as a whole are more inclined to favor salty and savory snacks foods such as cheese, chips and crackers -- in fact, their consumption of these foods will outpace population growth over the next 10 years. ...Read the whole story

  • DoubleTree In Largest Campaign In Recent History

    DoubleTree by Hilton is launching a year-long, global rebranding initiative that includes operational, marketing, advertising, online, social media and internal/external communications channels. The multimillion=dollar awareness initiative is the largest brand campaign for the brand in nearly two decades. ...Read the whole story

  • Mitchum Pitches Pits In New Global Campaign

    The television, print, digital, social media, point-of-sale, out-of-home and radio effort centers on creative by ad agency Mother and production house Brand New School that makes the human torso something of a palimpsest for various pursuits, with animation representing various jobs, hobbies, escapes and disasters superimposed thereon. ...Read the whole story

What Your Customers Aren't Telling You In Social Media

What's measured by social media as well as traditional market research largely misses the upside of consumer connection. ...More