Marketing Daily Issues for June 2011
- Marketing Daily - Thursday, June 30, 2011
- Peltz Re-engages As Kraft Heats Up Social Engagement by Thom Forbes
- Big Brands Piloting In-Store 3GTV Networks by Karlene Lukovitz
- Amica Mutual Ranks Highest For 12th Year by Tanya Irwin
- Walmart Offers Summertime Gas Rollbacks by Sarah Mahoney
- Not All Brands Benefit By Loyalty Programs by Karl Greenberg
- Ford, Univision Launch Cross-Platform Promo by Karl Greenberg
- Facebook, AmEx Partner To Entice Small-Biz Advertising by Mark Walsh
- NBC, Radio Shack Boost Tour de France Digital Profile
- Neiman Marcus Creates Style Challenge
- Nemours Children's Hospital Launches Campaign
- NPD: Moms Do More Than 3/4 Of Buying For Baby
- Suzuki Kizashi Kicks Off Road Tour In N.J.
- Beiersdorf, Inc. To Settle FTC Charges
- Lenox Hotel Sponsors Boston Regatta
- Visit Florida Touts Lottery Monopoly Game
- The Marketer's Dilemma Commentary by Ronald Hill
- Marketing Daily - Wednesday, June 29, 2011
- Cost Of 'Life-saving' Drugs Underlies Debate by Thom Forbes
- Dunkin' Doing First Movie Partnership by Karlene Lukovitz
- Women Feel More Stressed Yet More Powerful by Sarah Mahoney
- Interest In Nintendo 3DS Not Game On by Aaron Baar
- Affluent Americans More Optimistic, Within Reason by Karl Greenberg
- Brut Launches Humorous Sports Channel by Karl Greenberg
- Purina Pro Plan Contest Honors Rescue Pets by Tanya Irwin
- Subway Signs Upshot for In-Store Promotions
- Bosch Taps Almo For Distribution
- Trident Vitality Offers IOS Digital Toy App
- Puma Showcases Women's Soccer Stars
- Timberland Adds New CSR Exec
- Behavioral Economics At The Effies Commentary by John Kenny
- Marketing Daily - Tuesday, June 28, 2011
- Pepsi Wakes Up And Shakes Up by Thom Forbes
- Walgreens Rolls Out Web Pickup Service by Sarah Mahoney
- Nissan: Learn From Earthquake, Grow Global Share by Karl Greenberg
- Aunt Jemima: Video Response Prompts TV Effort by Karlene Lukovitz
- Mobile Gamers Outpacing Core Gamers by Aaron Baar
- IHOP Campaign Says 'Make It An IHOP Day' by Tanya Irwin
- SunTrust Sweepstakes Requires Ad Watching
- Nike Sales And Profits Up 14%
- Chevy Builds Bumblebee Camaro
- New Hardee's, Carl's Campaign Uses Robot
- Realty Firm Launches Ugliest House Vote
- Court Overturns Calif. Gaming Ban
- Dinner Traffic Up For First Time In Years
- Walmart Spends $25 Million On Kids' Summer Programs
- Chevy Volt Passes 'Karl, The Driver' Test Commentary by Karl Greenberg
- Dirty Men, Double Entendres, Damage Control Commentary by Vanessa Horwell
- Marketing Daily - Monday, June 27, 2011
- 'Cars 2': Entertainment Or Merchandise Mover? by Thom Forbes
- Jeep Sponsors Dave Matthews Festival by Karl Greenberg
- JetBlue, PBS Kids Launch 'Soar With Reading' by Tanya Irwin
- Bacardi Campaign Using Live Nation Platforms by Karlene Lukovitz
- Forum: South Asian Market Easier To Reach, Speak To by Karl Greenberg
- Chiquita, 'Rio' Web Partnership Delivers Big Results by Gavin O'Malley
- Harrah's Resort Looks For 'Holy Guacamole Girl'
- Audi To Sponsor Polo Foundation Match
- Supreme Court Backs Pharma
- Report: Early Signs of Stronger Back-To-School Season
- Sears Spinning Off Orchard Supply Hardware Stores
- Staples Plans On Smaller Stores; Adds Cell Phones
- Macy's Courts Foodies With Culinary Road Trip
- Shopper Marketing: Focusing On What Matters Commentary by Jim Lucas
- Marketing Daily - Friday, June 24, 2011
- Harry Potter Mounts The Digital Broomstick by Thom Forbes
- Summer's Eve Declares 'That's Vaginal!' by Tanya Irwin
- Mobile Banking Growth Opportunity 'Substantial' by Aaron Baar
- Tech Glitches Sink Ford In J.D. Power IQS Ratings by Karl Greenberg
- Marketers Missing Many Boats On Older Urbanites by Sarah Mahoney
- Corporate Citizenship Isn't Like Going To Confession by Karl Greenberg
- 31% of Daily Deal Users Are New Customers by Karlene Lukovitz
- Report: EA To Buy PopCap
- AmEx Expands Foursquare Pilot
- Modelo Especial Launches Soccer Kick
- Oscar Mayer Launches Sandwich Combinations
- Sears Seeks The Unhandy For New 'SCREW*D' Series
- Top 10 Auto Brands Commentary by None
- Retail Loyalty And The Opportunity Of Mobile Commentary by Jeff Weidauer
- Marketing Daily - Thursday, June 23, 2011
- Nokia Maps A Future In Location-based Advertising by Thom Forbes
- Ye Gods, Scion Climbs Mt. Olympus To Trumpet TC by Karl Greenberg
- Q&A: Why Boomers Fear Facebook 'Vampire' by Sarah Mahoney
- Southern Comfort Lime Launches Social Hub by Karlene Lukovitz
- We Welcome Mobile Ads -- Just Not Too Many by Aaron Baar
- Clearasil Campaign Taps Facebook, Lollapalooza by Tanya Irwin
- Chevy Dangles Bowl In Route 66 Film Contest by Karl Greenberg
- Sprint, Vespa Make Green Team
- Coors Light Picks Winner In MC Competition
- Failed Taco Bell Freebie: A Facebook Mystery
- Are Device Demographics A Part Of Your Strategy? Commentary by Martin Hayward
- 5 Steps To Successful Bottom-up Branding Commentary by Jonathan Paisner
- Marketing Daily - Wednesday, June 22, 2011
- How Soon Before Consumers Burn Out On Grisly Labels? by Thom Forbes
- Q&A: Boost VP Talks About Its Multi-based Strategy by Aaron Baar
- GMA/PwC: Digital Key In Driving CPGs' Recovery by Karlene Lukovitz
- Sheraton Spends $20 Million On 'Meet You There' by Tanya Irwin
- Stores Tire Of Category Management Techniques by Sarah Mahoney
- Michelin Man Gets Wet In New Ad by Karl Greenberg
- Compacts Popular; Hybrids/Electrics Not So Much by Karl Greenberg
- Kia Signs Clippers Star Blake Griffin To Spokesperson Role
- Truth Anti-Smoking Tour Hits The Road
- Tourism Australia Launches App
- Jack in the Box Drops Toy Premiums
- Can Brands Bottle Some Royal Wedding Mania? Commentary by Janie Curtis
- Marketing Daily - Tuesday, June 21, 2011
- Winning Cannes Like Taking Candy From The Rabble by Thom Forbes
- Understand What Screens Mean On Jungian Level by Karl Greenberg
- Women Are Missed Opportunity For Game Makers by Aaron Baar
- Nielsen, MyWebGrocer To Track Online Grocery Sales by Sarah Mahoney
- ACSI: Delta Plunges In Customer Satisfaction by Tanya Irwin
- Goodyear Becomes Lightyear In 'Cars 2' by Karl Greenberg
- Kraft Mac & Cheese Offers 'Macsurance' by Karlene Lukovitz
- At Cannes: Diageo CMO On Brand Strategy by Joe Mandese
- Peace Corps, And Good Corporate Citizens
- Redbox Launches Game Rental
- Allstate, Telemundo Partner For Award Show
- Cracker Barrel Offers Grand Ole Opry CDs
- AutoTrader To Run Interactive Ad Summits This Summer
- Matt Seiler New Chair Of Pro-Ad PAC
- Toys R Up: Global Sales Gained 4.7%
- The Fall Of The Funnel Commentary by Darin Rock
- A Study In Radio's Effectiveness Commentary by Bob McCurdy
- Marketing Daily - Monday, June 20, 2011
- Fore! Here Comes Rory McIlroy! by Thom Forbes
- Subway Dominates With Health-Oriented QSR Patrons by Karlene Lukovitz
- IHS: Mid-Decade Recovery, But Not Like Before by Karl Greenberg
- Southwest Airlines Sponsors Conservation Tour by Tanya Irwin
- Dollar General Building Its Post-Recession Mojo by Sarah Mahoney
- Ford Launches Showroom For PlayStation Users by Karl Greenberg
- Kia Brings Back The Puppets For Sorento
- Study: Gen Y Only Demo Spending More On Golf
- HSBC Bank Brings Wimbledon To New York
- The Curation Notion Commentary by Len Stein
- Marketing Daily - Friday, June 17, 2011
- Tang Takes Off Globally; Now A Billion-Dollar Brand by Thom Forbes
- Euro RSCG: Brutal Honesty, Beached White Males by Karl Greenberg
- Q&A: Differences In Gen Y, Gen X, Boomer Women by Sarah Mahoney
- Report: Top 500 Chains' Sales Up 1.8% in 2010 by Karlene Lukovitz
- Woolite: Don't Torture Your Clothes! by Aaron Baar
- Constellation Wines Gets 'Naked' With New Line by Tanya Irwin
- Hockey Superheroes Coming To An NBC Channel by Karl Greenberg
- Safeway Redefines Transparency With 'Natural' Line by Sarah Mahoney
- LG Sees Green (Lantern)
- Hyundai Extends Hand To First Timers
- Ford Plays Fantasy Baseball On Sync
- Sun Life Financial Partners With Cirque Du Soleil
- Burger King Freebie Tests Fans' Endurance
- Whole Foods Launches New Fair-Trade Products
- Starbucks Launches Android Payment App
- Top 10 Fastest-growing Chains Commentary by None
- Looking At Brands Through Children's Eyes Commentary by Bryan Urbick