Marian Salzman, trendspotter and CEO of the agency's worldwide PR operations, decided to do a mid-year, Janus-like gaze backward and forward. Salzman said using … Read the whole story

Baby Boomer women are actually less worried about price, and more open to new ideas, than Gen X shoppers, while Gen Y women love … Read the whole story

While noting that the industry has "a lot of ground to recover and still faces many challenges," Technomic president Ron Paul stressed that it's … Read the whole story

The effort, which apes the look and feel of a horror movie, is meant to depict the fear people may have of what can … Read the whole story

The launch of Simply Naked follows a growing consumer trend that names "simplicity" as the latest driving force in new product development, says Nicole … Read the whole story

Guardian Media Entertainment will join in an equity partnership with NBC Universal wherein the latter will give cross-platform media support around content and product … Read the whole story

Safeway, which already dominates the organic-products market with its O Organics line, is rolling out Open Nature, yet another store brand. But with this … Read the whole story