Tang Takes Off Globally; Now A Billion-Dollar Brand by Thom Forbes

I don't think I've guzzled Tang, or been in the company of anyone else drinking it, from around the time that the astronauts first stepped on the moon. Or didn't, if lunar conspiracies be your pitcher of Tang. But it has not been standing still, particularly in recent years. Kraft announced yesterday that Tang had become its 12th brand to reach a billion dollars in annual sales, joining Cadbury, Jacobs, Kraft, LU, Maxwell House, Milka, Nabisco, Oreo, Oscar Mayer, Philadelphia and Trident in the sales stratosphere. ...Read the whole story

  • trends Euro RSCG: Brutal Honesty, Beached White Males by Karl Greenberg

    Marian Salzman, trendspotter and CEO of the agency's worldwide PR operations, decided to do a mid-year, Janus-like gaze backward and forward. Salzman said using trends as part of brand strategy is the only way to be proactive and plan for long-term success by identifying driving forces. ...Read the whole story

  • research Q&A: Differences In Gen Y, Gen X, Boomer Women by Sarah Mahoney

    Baby Boomer women are actually less worried about price, and more open to new ideas, than Gen X shoppers, while Gen Y women love direct mail. Marketing Daily asked Janet Tonner, Vertis' director of research and analytics, to dish about the research, based on a survey of 2,500 adults. ...Read the whole story

  • restaurants Report: Top 500 Chains' Sales Up 1.8% in 2010 by Karlene Lukovitz

    While noting that the industry has "a lot of ground to recover and still faces many challenges," Technomic president Ron Paul stressed that it's encouraging to confirm that improvements in the U.S. economy are beginning to translate into improved performance for the leading chains. ...Read the whole story

  • packaged goods Woolite: Don't Torture Your Clothes! by Aaron Baar

    The effort, which apes the look and feel of a horror movie, is meant to depict the fear people may have of what can happen to their clothes in the washing machine, while underscoring Woolite's long-held positioning that it helps protect clothing. ...Read the whole story

  • beverages Constellation Wines Gets 'Naked' With New Line by Tanya Irwin

    The launch of Simply Naked follows a growing consumer trend that names "simplicity" as the latest driving force in new product development, says Nicole Glenn, marketing director for Simply Naked Wines. When the company asked consumers what attracted them to Simply Naked wines, 52% attributed "simplicity" as their main motivation. ...Read the whole story

  • sports Hockey Superheroes Coming To An NBC Channel by Karl Greenberg

    Guardian Media Entertainment will join in an equity partnership with NBC Universal wherein the latter will give cross-platform media support around content and product launches for the project. The deal, which supplements marketing and promotion from the NHL and clubs, includes a multimillion-dollar commitment. ...Read the whole story

  • retail Safeway Redefines Transparency With 'Natural' Line by Sarah Mahoney

    Safeway, which already dominates the organic-products market with its O Organics line, is rolling out Open Nature, yet another store brand. But with this one, which has all product ingredients listed on the front of the package as well as the back, "we're responding to consumer demand for transparency, and we're telling them exactly what we mean by natural," Nancy Cota, Safeway's VP/innovation and new product development, tells Marketing Daily. ...Read the whole story

  • Top 10 Fastest-growing Chains by

    1 Five Guys Burgers and Fries 2 Jimmy John's Gourmet Sandwich Shop 3 Chipotle Mexican Grill 4 BJ's Restaurant & Brewhouse 5 Yard House 6 ... ...More

report Looking At Brands Through Children's Eyes by Bryan Urbick

Once upon a time there was a brand that no one seemed to notice anymore, no one bought it, and it grew really sad ... ...More

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