Fore! Here Comes Rory McIlroy! by Thom Forbes

I did not watch a single hole of the U.S. Open over the weekend but you'd have to have been playing astronaut Alan Shepard's favorite course to not realize that an endorsement superstar was aborning during its four days. Rory McIlroy -- a 22-year-old with a head full of curly locks and a story line that includes a dad who tended bar at a country club in Northern Ireland and a mom who worked the night shift at a Belfast factory to help him realize his dreams -- set 12 records en route to winning his first major tournament in North America yesterday. ...Read the whole story

  • restaurants Subway Dominates With Health-Oriented QSR Patrons by Karlene Lukovitz

    On average, these health-conscious consumers patronize one or more of the leading chains (McDonald's, Subway, Burger King and Wendy's) nearly four times each month. "Health" is not their only criterion for choosing menu items -- in fact, value or taste more often drives their fast-food menu choices. ...Read the whole story

  • automotive IHS: Mid-Decade Recovery, But Not Like Before by Karl Greenberg

    Speaking at the monthly gathering of the International Motor Press Association on Friday, George Magliano, principal auto economist, Americas, for IHS' Global Insight research division, predicted: "We will get jobs back, and auto prices and profits are there even if volume isn't. We will see more small cars, better prices for small cars." ...Read the whole story

  • airlines Southwest Airlines Sponsors Conservation Tour by Tanya Irwin

    In honor of the Dallas-based airline's 40th birthday, the group will complete 40 coast-to-coast projects with the help of Southwest employees. Sony Corp., The Coca-Cola Co. and American Eagle Outfitters are contributing sponsors of the tour. ...Read the whole story

  • retail Dollar General Building Its Post-Recession Mojo by Sarah Mahoney

    Bargain hunters, who discovered the dollar-store format in droves during the recession, haven't lost their taste for the low prices and convenience this format offers: Dollar General says affluent shoppers continue to be its fastest-growing customer segment. ...Read the whole story

  • automotive Ford Launches Showroom For PlayStation Users by Karl Greenberg

    The new program, which integrates a virtual Ford showroom with a console game, also makes the Dearborn, Mich.-based automaker the first company to launch a branded space within the North American version of PlayStation Home, a free platform for PlayStation 3. ...Read the whole story

  • my turn The Curation Notion by Len Stein

    Brands must master both the guiding principles of content creation and of content curation. ... ...More

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