Marketing Daily
Wednesday, June 22, 2011
  • Q&A: Boost VP Talks About Its Multi-based Strategy

    In April, Boost topped the list of pre-paid companies in a recent J.D. Powers' survey for customer satisfaction. Boost Vice President Andre Smith spoke … Read the whole story

  • Can Brands Bottle Some Royal Wedding Mania?

    Why do so many marketers, especially those targeting women, keep their brands so heavily mired in grim reality? Read the whole story

  • GMA/PwC: Digital Key In Driving CPGs' Recovery

    Every one of the 148 food/beverage/consumer products companies analyzed (using publicly available information) showed sales growth in 2010, with 2.9% growth for top performers … Read the whole story

  • Sheraton Spends $20 Million On 'Meet You There'

    Sheraton has never launched a campaign with digital assets like "Meet You There," says Hoyt Harper, global brand leader for Sheraton Hotels & Resorts. … Read the whole story

  • Stores Tire Of Category Management Techniques

    Although 81% of marketers say the idea of category management is either very or extremely important, according to Kantar Retail's 2011 Category Leadership Benchmarking … Read the whole story

  • Michelin Man Gets Wet In New Ad

    "Max and his son made their way homeward bound, when mischievous rain fell down, down down; safety was threatened by every roguish drip, they … Read the whole story

  • Compacts Popular; Hybrids/Electrics Not So Much

    "For the average consumer looking to purchase a new vehicle, especially during these times of rising gas prices, they see more value in smaller … Read the whole story