Nokia Maps A Future In Location-based Advertising by Thom Forbes

After wandering through a seemingly aimless adolescence as a telecommunications company, Nokia thinks it has found itself again. Its new direction: location-based advertising. It will be doing so by expanding its partnership with another somewhat large-but-dorky adolescent, Microsoft. ...Read the whole story

  • automotive Ye Gods, Scion Climbs Mt. Olympus To Trumpet TC by Karl Greenberg

    A source close to Attik points out that comedy is something of an advertising sub-specialty, and that agencies will typically subcontract to a species of director whose expertise is hijinks when they want SNL-type humor. Not so with Scion, for whom Attik creative director Simon Needham has helmed most all the automaker's ads, including these. ...Read the whole story

  • retail Q&A: Why Boomers Fear Facebook 'Vampire' by Sarah Mahoney

    "Only 15% of those over 40 would say, 'Yes, I want to be your organization's friend or follower,'" said Erin Read Ruddick, whose company conducted the research. "Fears about the "time sucking nature" of Facebook are bigger than we expected, as are privacy concerns." ...Read the whole story

  • spirits Southern Comfort Lime Launches Social Hub by Karlene Lukovitz

    The concept: Helping SoCo fans to plan and interact throughout their nights out by consolidating a variety of digital activities in one convenient, cross-platform area -- while building awareness of the new Lime product through the hub's features and design. ...Read the whole story

  • telecom We Welcome Mobile Ads -- Just Not Too Many by Aaron Baar

    "Carriers are closing the gap on brands with respect to consumer openness and receiving marketing alerts," Michael Linnert, North American General Manager for Upstream, tells Marketing Daily. "They interact with their customers regularly through new phone and plan purchases, customer support, billing, and other factors that make up the customer experience." ...Read the whole story

  • packaged goods Clearasil Campaign Taps Facebook, Lollapalooza by Tanya Irwin

    "Rock Your Skin" marks a new brand approach, says Kevin Harshaw, marketing director of personal care at Clearasil parent company, Reckitt Benckiser. The effort targets young adults via online and integrated experiences and leverages the "summer break" and "back to school" season as an opening for consumer communication. ...Read the whole story

  • automotive Chevy Dangles Bowl In Route 66 Film Contest by Karl Greenberg

    "This is really a global effort, and we are excited how this will be interpreted by filmmakers in places like China and Russia. The fact is, the more we look at this brand globally, we see a lot of the same foundations; our customers have a lot more in common than you might think." ...Read the whole story

how-to 5 Steps To Successful Bottom-up Branding by Jonathan Paisner

What can your organization do to make sure that any rebranding initiative succeeds in capturing the heart and minds of your stakeholders? ...More

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