Harry Potter Mounts The Digital Broomstick by Thom Forbes

Talk about a Panglossian way to spin a shrewd business proposition: Publisher Weekly's Julia Eccleshare writes that author J.K. Rowling "has created Pottermore, a free-to-use Web site taking readers right into Hogwarts, as a way of thanking her fans and paying them back for their contributions to the book." ...Read the whole story

  • packaged goods Summer's Eve Declares 'That's Vaginal!' by Tanya Irwin

    The video features Carlton, a scholarly talking cat, who is on a crusade to tell America how important the vagina is (or should be.) Likening the vagina to such natural wonders as Mount Kilimanjaro and the rings of Saturn, Carlton drives home, in an amusing way, the need for a shift in conversation, to move away from euphemisms and treating the vagina as a taboo topic. ...Read the whole story

  • financial services Mobile Banking Growth Opportunity 'Substantial' by Aaron Baar

    According to a study from Chadwick Martin Bailey and iModerate Research Technologies, more than half of smartphone and tablet owners use their devices for some form of mobile banking. At the same time, the 39% of people who plan to purchase one of the devices will use it for banking. ...Read the whole story

  • automotive Tech Glitches Sink Ford In J.D. Power IQS Ratings by Karl Greenberg

    "Clearly, consumers are interested in having new technology in their vehicles, but automakers must ensure that the technology is ready for prime time," said J.D. Power analyst Dave Sargent, in a statement. "There is an understandable desire to bring these technologies to market quickly, but automakers must be careful to walk before they run." ...Read the whole story

  • Marketers Missing Many Boats On Older Urbanites by Sarah Mahoney

    "They have increasingly large amounts of time to learn about things, and are passionate about hobbies. They have much more exposure to the world and have highly specified global tastes. They're more discerning, and much more likely to experiment. For marketers, this urban opportunity is happening right before their eyes." ...Read the whole story

  • research Corporate Citizenship Isn't Like Going To Confession by Karl Greenberg

    If marketers at major brands are trying to honestly figure out how corporate citizenship can be part of business rather than a cost center for pure philanthropy (or, to borrow a cliché, how to "do well by doing good") a new study by Landor unveiled in Cannes this week should help them make the case to their boards. ...Read the whole story

  • retail 31% of Daily Deal Users Are New Customers by Karlene Lukovitz

    "That's at least 35% -- and arguably 62% -- of deal buyers who represent new business," observes ForeSee president/CEO Larry Freed. Obviously, e-tailers will have to satisfy these consumers to a high level in order to convert them to longer-term customers, he adds. ...Read the whole story

  • Top 10 Auto Brands by

    1 Lexus 2 Honda 3 Acura 4 Mercedes-Benz 5 Mazda 6 Porsche 7 Toyota 8 Infiniti 9 General Motors Cadillac 10 General Motors GMC Source: ... ...More

point-of-view Retail Loyalty And The Opportunity Of Mobile by Jeff Weidauer

To be successful, any mobile effort must integrate with other tactics and media channels. ...More

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