Pepsi Wakes Up And Shakes Up by Thom Forbes

Reacting to a shakeup in PepsiCo's top beverage marketing ranks last week, one reader commented in Ad Age: "Hopefully, Pepsi will get back into the sugar water business, not the world peace business." It looks like he's getting his wish with a new campaign that's now breaking (although in all logistical probability, the spots are the doing of the departed regime). Reads the subhed in the Wall Street Journal's lede article this morning: "Criticized for Taking Eye Off Ball and Focusing on Healthy Foods, Company Plans Summer Ad Splash." ...Read the whole story

  • retail Walgreens Rolls Out Web Pickup Service by Sarah Mahoney

    "In the big-ticket category, stores like Sears, Best Buy, and Lowe's have certainly been doing this for a while," Neil Stern, senior partner at McMillanDoolittle, a retail consulting company, tells Marketing Daily. "What's different here is that it shows how this is migrating more and more to the mass market." ...Read the whole story

  • Nissan: Learn From Earthquake, Grow Global Share by Karl Greenberg

    Nissan has big plans for the next six years, and some of it comes in hindsight. The company's new six-year business plan, "Nissan Power 88," means that by the end of fiscal 2016, if all goes as planned, Nissan will have a global market share of 8% and increase its corporate operating profit to "a sustainable" 8%. ...Read the whole story

  • food Aunt Jemima: Video Response Prompts TV Effort by Karlene Lukovitz

    That approach came about because the marketing team was so impressed by the "passion and pride" the employees feel about the products, and wanted to share that with consumers, explains Brandi Unchester, senior brand manager, frozen and refrigerated breakfasts, Pinnacle Foods. ...Read the whole story

  • entertainment Mobile Gamers Outpacing Core Gamers by Aaron Baar

    The image of a "gamer" as someone who sits on a couch in the basement while playing Sony PlayStation or Xbox 360 is fading, as the abundance of new platforms and delivery systems is changing. ...Read the whole story

  • restaurants IHOP Campaign Says 'Make It An IHOP Day' by Tanya Irwin

    "The 'Make it an IHOP day' campaign taps into something that our guests have told us: That starting or finishing their day with great food and a great experience at IHOP makes their whole day better," Joe Adney tells Marketing Daily. "The new campaign is designed to build an emotional connection with guests through a 'pay it forward' feel." ...Read the whole story

beyond the press release Dirty Men, Double Entendres, Damage Control by Vanessa Horwell

There's no doubt that Weiner's lack of a PR powerhouse made a difference in how he handled his scandal. ...More

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