Reacting to a shakeup in PepsiCo's top beverage marketing ranks last week, one reader commented in Ad Age: "Hopefully, Pepsi will get back into the sugar water business, not the … Read the whole story
"In the big-ticket category, stores like Sears, Best Buy, and Lowe's have certainly been doing this for a while," Neil Stern, senior partner at … Read the whole story
Could it be that, instead of midnight drag races on Lido Boulevard, kids will be trying to see who can go farthest? Read the whole story
Nissan has big plans for the next six years, and some of it comes in hindsight. The company's new six-year business plan, "Nissan Power … Read the whole story
There's no doubt that Weiner's lack of a PR powerhouse made a difference in how he handled his scandal. Read the whole story
That approach came about because the marketing team was so impressed by the "passion and pride" the employees feel about the products, and wanted … Read the whole story
The image of a "gamer" as someone who sits on a couch in the basement while playing Sony PlayStation or Xbox 360 is fading, … Read the whole story
"The 'Make it an IHOP day' campaign taps into something that our guests have told us: That starting or finishing their day with great … Read the whole story