Marketing Daily
Friday, July 22, 2011

Top of The News

Who'll Benefit From Express Scripts-Medco Merger?
by Thom Forbes

Let me get this straight: The gobbling-up of Medco Health Solutions ($66 billion in revenue) by the somewhat smaller Express Scripts ($45 billion) is part of a broader trend in … Read the whole story

  • AUTOMOTIVE
    Hyundai Hoping To Bookend Accent, New Genesis
    by Karl Greenberg

    Believe it or not, it seemed both totally appropriate and totally inappropriate that Hyundai Motor America held its Northeast press event for two of … Read the whole story

  • COMMENTARY
    Is Brand Journalism Ruining Journalism?
    by Kyle Monson

    Let's debunk a few of the "burning questions" surrounding the topic. Read the whole story

  • PACKAGED GOODS
    Secret's 'Mean Stinks' Enlists 'Glee' Star
    by Tanya Gazdik

    Secret consumers will also be able to show support for "Mean Stinks" by purchasing a T-shirt at the eStore via the Facebook page. Secret … Read the whole story

  • RETAIL
    Reebok Kicks Off 'Reethym Of Lite' Campaign
    by Sarah Mahoney

    While the shoes themselves may evoke '80s flashbacks, the new campaign is pure urban club culture. It includes 25 dancers, 150 extras and choreography … Read the whole story

  • ELECTRONICS
    Casio Vignettes Show Off Phone's Toughness
    by Aaron Baar

    The television and Internet video campaign, with the tagline "Tougher is Smarter," depicts the phone going through a series of real-life tests designed to … Read the whole story

  • AUTOMOTIVE
    'Fiat Source' Marries Showcase To Lifestyle, Art, Travel
    by Karl Greenberg

    Josh Donnelly, who works in Fiat brand marketing, tells Marketing Daily that the goal was to create an app that wasn't a flash in … Read the whole story