Marketers' blog posts don't usually draw more than a handful of comments, unless it's about some wildly unpopular notion that incites the dormant irateness in consumers' souls. As of 5ish this morning, for example, Jessie Becker has the distinction of having received a whopping 12,591 responses to his explanation of why it's a good idea for Netflix to raise its subscription prices by 60%. Let's just say that customers' reviews of this horror move hover in the one-half-star range. ...
It will advertise the Olympics partnerships next year around a global pillar of innovation and technology. "We have committed to advertise during the Summer ... Read the whole story
For an industry that preaches diversity, in the broadest sense of equality, the secret shame of the ad business lies in how it practices. Read the whole story
This development is spurred by the explosive growth in touchscreen smartphones as a gaming platform, coupled with the innovation among developers to create games ... Read the whole story
Re/Max's high ranking is based primarily on strong performance in the "agent" and "office" factors in the study, Jim Howland, senior director of the ... Read the whole story
The first two videos feature Giuliano Hazan using Safest Choice in preparing two recipes calling for raw or lightly cooked eggs -- tiramisù and ... Read the whole story
It's one thing to effectively talk oneself into the "green" game, but that can backfire if the company doing the talking isn't doing the ... Read the whole story