New Balance's Minimus Joins The 'Barefoot' Race by Thom Forbes

Marketers' blog posts don't usually draw more than a handful of comments, unless it's about some wildly unpopular notion that incites the dormant irateness in consumers' souls. As of 5ish this morning, for example, Jessie Becker has the distinction of having received a whopping 12,591 responses to his explanation of why it's a good idea for Netflix to raise its subscription prices by 60%. Let's just say that customers' reviews of this horror move hover in the one-half-star range. ...Read the whole story

  • automotive BMW: Multi-tier, Multi-year Sponsorship Of Team USA by Karl Greenberg

    It will advertise the Olympics partnerships next year around a global pillar of innovation and technology. "We have committed to advertise during the Summer Games next year and we are going to be the only premium automotive advertisers during U.S. broadcast of the games, as well," says BMW's Trudy Hardy. ...Read the whole story

  • entertainment Mobile Gaming Revs Expected To Triple By '16 by Aaron Baar

    This development is spurred by the explosive growth in touchscreen smartphones as a gaming platform, coupled with the innovation among developers to create games that are simple to understand and play. "Developers have finally figured out what makes a good mobile game," ABI senior analyst Aapo Markkanen says. ...Read the whole story

  • research Study: Re/Max Ranks Highest In Customer Satisfaction by Tanya Irwin

    Re/Max's high ranking is based primarily on strong performance in the "agent" and "office" factors in the study, Jim Howland, senior director of the real estate and construction practice at Westlake Village, Calif.-based J.D. Power and Associates, tells Marketing Daily. ...Read the whole story

  • food Famed Chef Helps Safest Choice Eggs-plain Benefits by Karlene Lukovitz

    The first two videos feature Giuliano Hazan using Safest Choice in preparing two recipes calling for raw or lightly cooked eggs -- tiramisù and spaghetti alla carbonara. The chef is also making live appearances on behalf of the brand, including some in-store cooking demonstrations, and more videos are likely to be developed. ...Read the whole story

  • research Toyota Tops Interbrand's Ranking Of Green Brands by Karl Greenberg

    It's one thing to effectively talk oneself into the "green" game, but that can backfire if the company doing the talking isn't doing the walking. Toyota is doing both well. In a first-ever "Best Global Green Brands" study by Interbrand, Toyota comes in first. ...Read the whole story

  • retail Back-to-School Outlook: Parents Wary Of Pricing by Sarah Mahoney

    Inflation was listed as the top concern, with 72% mentioning higher food prices, and 70% citing higher energy prices. They plan to be more militant about pricing in the weeks ahead, with 65% saying that good deals are the things they will look for most. (And 29% say they are finding that back-to-school items are more costly than they were last year at this time.) ...Read the whole story

  • point-of-view Time To End The Class Warfare by Anna Radzievsky, Yuri Radzievsky

    For an industry that preaches diversity, in the broadest sense of equality, the secret shame of the ad business lies in how it practices. ... ...More

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