Hewlett-Packard Co dropped a few bombshells yesterday. The fact that it is shelling out more than $10 billion to acquire U.K. software firm Autonomy, which makes software that helps big business keep track of corporate data such as emails, phone calls and other detritus, was almost lost in the revelations that it is getting out of its Web OS-based tablet and smartphone business and is looking to shed its market-leading -- but low-margin -- PC business. ...
Dunkin' will be the exclusive restaurant-category brand featured in the game for at least six months, and Dunkin' Brands VP consumer engagement Dan Saia ... Read the whole story
With 24% of the U.S. online audience playing branded social games monthly, interactive promotions are becoming the hottest way marketers connect with customers today. Read the whole story
Significant barriers exist for automakers such as Tata, BYD and Mahindra, according to GfK's Barometer of Automotive Awareness and Imagery Study. They could face ... Read the whole story
American Express ranks highest in customer satisfaction for a fifth consecutive year with a score of 786 and performs particularly well in the benefits ... Read the whole story
While cautious back-to-school shoppers may not be giving retailers much to sing about, this season is providing new insights into how they are using ... Read the whole story
To humorously drive home the taste appeal of its new FiberPlus Caramel Pecan Crunch cereal variety, a new TV spot from Kellogg's has women ... Read the whole story