Low-Margin Consumers Do It Again, This Time To HP by Thom Forbes

Hewlett-Packard Co dropped a few bombshells yesterday. The fact that it is shelling out more than $10 billion to acquire U.K. software firm Autonomy, which makes software that helps big business keep track of corporate data such as emails, phone calls and other detritus, was almost lost in the revelations that it is getting out of its Web OS-based tablet and smartphone business and is looking to shed its market-leading -- but low-margin -- PC business. ...Read the whole story

  • restaurants Dunkin' Integrated In New Sims Facebook Game by Karlene Lukovitz

    Dunkin' will be the exclusive restaurant-category brand featured in the game for at least six months, and Dunkin' Brands VP consumer engagement Dan Saia tells Marketing Daily that Dunkin' expects a continued presence in which new Dunkin' features and products will be introduced in the game more or less in parallel with Dunkin's promotional/product launch calendar. ...Read the whole story

  • automotive Indian, Chinese Autos Underwhelm U.S. Buyers by Tanya Irwin

    Significant barriers exist for automakers such as Tata, BYD and Mahindra, according to GfK's Barometer of Automotive Awareness and Imagery Study. They could face a purchase consideration curve similar to what the Korean automakers encountered when they launched in the U.S. ...Read the whole story

  • financial services AmEx Tops In Customer Satisfaction 5 Years Running by Tanya Irwin

    American Express ranks highest in customer satisfaction for a fifth consecutive year with a score of 786 and performs particularly well in the benefits and services, credit card terms and rewards factors, per J.D. Power & Associates. ...Read the whole story

  • retail Tablets Make Impact On Back-to-School Shoppers by Sarah Mahoney

    While cautious back-to-school shoppers may not be giving retailers much to sing about, this season is providing new insights into how they are using technology, with tablets and smartphones both gaining importance. ...Read the whole story

  • food New FiberPlus Variety Goes Up Against ... Cupcakes? by Karlene Lukovitz

    To humorously drive home the taste appeal of its new FiberPlus Caramel Pecan Crunch cereal variety, a new TV spot from Kellogg's has women engaging in a taste test pitting the cereal against luscious cupcakes. ...Read the whole story

  • packaged goods Opportunity: Find Right Formula For Body Lotion by Nina Lentini

    Manufacturers of a body lotion that leaves skin feeling moisturized yet not sticky or greasy would have the field pretty much to themselves as a new report finds that most people who use hand or body lotion are not happy with the products in the marketplace. ...Read the whole story

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