June 3 - 6, 2024
Friday, August 26, 2011
Top of The News
Talk about a trusted name adding value to a generic product: Just by transferring a measly $5 billion from wherever he keeps his Money Market with Free Checking account to … Read the whole story
ELECTRONICSJobs' resignation will be a loss to the worldwide business community, says Peter Walshe, Global BrandZ Director of Millward Brown. "However, he has left … Read the whole story
- COMMENTARY
Remember that for centuries women have responded to romance, flowers and chocolate. Why? Because women respond when their emotions are activated. Read the whole story
RETAILAs the 10th anniversary of 9/11 approaches, marketers like the Home Depot, General Motors and American Express are struggling with the best way to … Read the whole story
AUTOMOTIVENissan is playing with the dichotomy between real and virtual cars and friendship in its first big campaign for its little car, Versa in … Read the whole story
RESTAURANTSTaking Happy Meal partnerships into the realm of apparel, McDonald's has launched a three-week promotion in which kids can receive one of six toy … Read the whole story
AUTOMOTIVEThe program gives $250 for every new Subaru vehicle sold or leased from Nov. 19 through Jan. 3. What's new is that the Facebook … Read the whole story
Titled "Champions of Home," the campaign was created in direct response to the economically challenged real estate market, to show consumers they can rely … Read the whole story
UPCOMING EVENTS
Brand Insider Summit CPG May 5 - 8, 2024
Virgin Hotel
Featuring top industry speakers including:
Khara Hutchinson - Bayer, Head of Programmatic
Lan Trieu - Unilever International, Head of Marketing, Nutrition North America
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July 22 - 25, 2024
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October 2 - 5, 2024
