Talk about a trusted name adding value to a generic product: Just by transferring a measly $5 billion from wherever he keeps his Money Market with Free Checking account to purchase a piece of Bank of America yesterday, Warren E. Buffett issued a "seal of approval" that sent the latter's stock price soaring by 10% in subsequent trading. ...
Jobs' resignation will be a loss to the worldwide business community, says Peter Walshe, Global BrandZ Director of Millward Brown. "However, he has left ... Read the whole story
Remember that for centuries women have responded to romance, flowers and chocolate. Why? Because women respond when their emotions are activated. Read the whole story
As the 10th anniversary of 9/11 approaches, marketers like the Home Depot, General Motors and American Express are struggling with the best way to ... Read the whole story
Nissan is playing with the dichotomy between real and virtual cars and friendship in its first big campaign for its little car, Versa in ... Read the whole story
Taking Happy Meal partnerships into the realm of apparel, McDonald's has launched a three-week promotion in which kids can receive one of six toy ... Read the whole story
The program gives $250 for every new Subaru vehicle sold or leased from Nov. 19 through Jan. 3. What's new is that the Facebook ... Read the whole story