Friday, August 26, 2011
  • Apple Must Protect Brand Post-Jobs

    Jobs' resignation will be a loss to the worldwide business community, says Peter Walshe, Global BrandZ Director of Millward Brown. "However, he has left the Apple brand in great health so that the company is still poised for future growth," Walshe says. ...Read the whole story

  • Marketers Dance Closer to 9/11 Anniversary

    As the 10th anniversary of 9/11 approaches, marketers like the Home Depot, General Motors and American Express are struggling with the best way to connect with the tens of millions of consumers who will observe the day, without appearing to be either exploitive or insensitive. ...Read the whole story

  • Nissan Seeks Youthful Drivers For Newest Versa

    Nissan is playing with the dichotomy between real and virtual cars and friendship in its first big campaign for its little car, Versa in three years. The campaign for the 2012 Versa focuses on vehicle features, interior amenities, and the price tag, which starts just south of $11,000. ...Read the whole story

  • McD's Latest Happy Meal Toys: Mini Skechers

    Taking Happy Meal partnerships into the realm of apparel, McDonald's has launched a three-week promotion in which kids can receive one of six toy versions of Twinkle Toes by Skechers shoes with the purchase of a meal. ...Read the whole story

  • Subaru Bows Facebook Cause-Marketing Program

    The program gives $250 for every new Subaru vehicle sold or leased from Nov. 19 through Jan. 3. What's new is that the Facebook voting program lets Facebook fans of Subaru vote for a "People's Choice" charity, per the Cherry Hill, N.J., company. ...Read the whole story

  • Calif. Realtors Launch Testimonial Campaign

    Titled "Champions of Home," the campaign was created in direct response to the economically challenged real estate market, to show consumers they can rely on their realtor. The multi-platform campaign features homeowners in California, telling their individual stories of buying and selling homes and how their realtors helped conquer the process. ...Read the whole story

Packaging For Women Is Different

Remember that for centuries women have responded to romance, flowers and chocolate. Why? Because women respond when their emotions are activated. ...More