• Kia Brings Back Hamsters For New Soul Campaign

    The new TV, in-cinema, digital and social media campaign uses LMFAO's hit "Party Rock Anthem." And instead of rolling through a world where un-hip hamsters attempt to travel about on appliances, the three rotund rodents now roll through an interstellar video game world. ...Read the whole story

  • Shoppers Buy Just 51% Of Food In Grocery Stores

    While shoppers are value-conscious, they still say food quality, especially perishables, and store atmosphere are just as important to them as prices. About 70% of consumers are making trips to buy groceries once a week, with 50% planning to spend more on food in the year ahead, and 39% expecting to spend roughly the same as they did this year. ...Read the whole story

  • Mentos App Helps Fans Improve Their Friends

    The candy's Facebook page now features an app that lets users create and send "Custom Life Guidance" videos, starring the brand's tongue-in-cheek guru character Dragee ("part Zen master, part inspirational leader"). Each video is personalized by pulling information, photos and other content from the recipient's Facebook profile. ...Read the whole story

  • Bayer, MLB Ask Fans To 'Beat The Streak'

    The object of the contest is to establish a virtual "saves streak" and keep it going for as long as possible. Consumers do this by selecting one MLB player each game day from a list displayed on MLB.com of MLB players who are on a MLB Club's active roster on that game day. ...Read the whole story

  • Ford Prepares For The Next Generation

    While it's definitely about the Lincolns (or lack thereof), perhaps some of Millennials' unwillingness to spend on houses and cars is a reaction against the ... ...More

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