Monday, August 29, 2011
  • Kia Brings Back Hamsters For New Soul Campaign

    The new TV, in-cinema, digital and social media campaign uses LMFAO's hit "Party Rock Anthem." And instead of rolling through a world where un-hip hamsters attempt to travel about on appliances, the three rotund rodents now roll through an interstellar video game world. ...Read the whole story

  • Shoppers Buy Just 51% Of Food In Grocery Stores

    While shoppers are value-conscious, they still say food quality, especially perishables, and store atmosphere are just as important to them as prices. About 70% of consumers are making trips to buy groceries once a week, with 50% planning to spend more on food in the year ahead, and 39% expecting to spend roughly the same as they did this year. ...Read the whole story

  • Mentos App Helps Fans Improve Their Friends

    The candy's Facebook page now features an app that lets users create and send "Custom Life Guidance" videos, starring the brand's tongue-in-cheek guru character Dragee ("part Zen master, part inspirational leader"). Each video is personalized by pulling information, photos and other content from the recipient's Facebook profile. ...Read the whole story

  • Bayer, MLB Ask Fans To 'Beat The Streak'

    The object of the contest is to establish a virtual "saves streak" and keep it going for as long as possible. Consumers do this by selecting one MLB player each game day from a list displayed on MLB.com of MLB players who are on a MLB Club's active roster on that game day. ...Read the whole story

Ford Prepares For The Next Generation

While it's definitely about the Lincolns (or lack thereof), perhaps some of Millennials' unwillingness to spend on houses and cars is a reaction against the venality/materialism of their parents, pre-2008. ...More