June 3 - 6, 2024
Tuesday, September 20, 2011
Top of The News
Home may be where the heart is but for many a businessperson nowadays, it's not where the body finds itself for extended periods of time. As a result, business travelers … Read the whole story
ENTERTAINMENTThe name Qwikster was chosen because it refers to quick delivery. There are no new pricing changes. Some other things won't change, CEO Reed … Read the whole story
- COMMENTARY
Type the term "moment of truth" into Google and you'll get a bazillion hits, most of them defining the term itself. Read the whole story
- AUTOMOTIVE
NASCAR is bringing back its "Send Me 2 Vegas" promotion, and Ford Motor Co., Coca-Cola and the Game Show Network are all on board … Read the whole story
PACKAGED GOODSAlberto VO5's new owner says it will reposition the old haircare brand, with marketing and advertising expected to appear early next year. "Our intent … Read the whole story
RESEARCHCustomer experience management (CEM) is in danger of being "misunderstood into extinction," maintains Steven Walden, senior head of research and consulting for Beyond Philosophy. … Read the whole story
FINANCIAL SERVICESAlly Bank is launching its first new ad campaign in almost exactly one year. Creative centers on the concept of "people sense" -- or … Read the whole story
AUTOMOTIVEAutomakers are moving into the mobile media market, particularly with location-based programs. Mobile automotive display advertising increased 169% from 2009 to 2010. That's 33,277 … Read the whole story
UPCOMING EVENTS
Brand Insider Summit CPG May 5 - 8, 2024
Virgin Hotel
Featuring top industry speakers including:
Leonard Brody - Caravan, Executive Director, Co-Founder
Khara Hutchinson - Bayer, Head of Programmatic
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