Bad Week For '60s Icons: Kodak Dives; Doritos Guy Dies by Thom Forbes

It's a sad day if you remember tail fins, "Bonanza" and hula-hoops. Kodak, the company that brought us boxes full of memories of backyard birthday parties and second cousins whose names we can't recall, borrowed a little money from its revolving line of credit and saw its stock price dive to levels it hasn't seen since Elvis was an up-and-coming stud. ...Read the whole story

  • food Cheech & Chong Hype 'Magic' (Fiber One) Brownies by Karlene Lukovitz

    In a perhaps-inevitable latest iteration of marketers' use of '60s and '70s culture to woo Baby Boomers to food products with digestive and other health-oriented benefits, General Mills has launched videos featuring Cheech & Chong promoting its new Fiber One 90 Calorie Brownies.< ...Read the whole story

  • retail Q&A: Under Armour Woos Gen Y Women by Sarah Mahoney

    It's no secret that Under Armour is gunning for Nike, nor that it considers women to be one of its primary growth markets. But as the companypreps its first-ever marketing campaign just for women, it's also looking to broaden its demographic reach -- launching the Under Armour Challenge this week, a gauntlet-style competition on campuses. ...Read the whole story

  • packaged goods Energizer Bunny Rocks Apple's IAd Network by Aaron Baar

    "People's music tastes vary. But one thing we hope most people will agree with: whatever you're listening to, when you mix in the Energizer Bunny beats, the unstoppable energy and positive attitude amplifies the fun," Serge Traylor, brand manager for energizer, tells Marketing Daily. ...Read the whole story

  • automotive Chrysler Lets Customers Track Production, Delivery by Karl Greenberg

    Chrysler is launching a program one typically associates with either very high-end cars, custom-production programs for vehicles like Corvette, niche vehicles with a certain cachet like Mini, or brands with a very passionate and particular owner base. ...Read the whole story

  • packaged goods Sharpie Invites Celebs, Fans To 'Ink It Pink' by Tanya Irwin

    "While woman are a primary purchaser, that's only one part of the story as to why Sharpie got involved with City of Hope," Sally Grimes, Sharpie global vice president of marketing, tells Marketing Daily. "On a more personal level, breast cancer is a disease that touches so many lives, including people within our own company." ...Read the whole story

  • automotive Ford Brings Real People To New Sync Web Site by Karl Greenberg

    Ford is hoping a new website will help people "get" Sync, its multifarious voice-activated, in-vehicle connectivity system. The site is meant both to give owners a resource for the platform and to give people at the lower end of the purchase funnel a nudge toward Ford and Lincoln vehicles. ...Read the whole story

  • Verizon, NFL Partnership Continues, App Enhanced by Mark Walsh

    As the second season for Verizon's NFL Mobile app gets underway, both sides say the partnership has gotten off to a strong start, with the app drawing 4.5 million downloads and a mostly positive response from fans. But Verizon isn't cashing in just yet. ...Read the whole story

my turn Radio: The Master Of Surprise And Delight by Bob McCurdy

Bob Pittman's speech at The Radio Show in Chicago expertly outlined all of the reasons why radio remains a vibrant and vital medium. ...More

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