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• electronics JVC Mobile Entertainment Creates Local Social Network by Aaron Baar

  In a first-of-its kind offering, JVC Mobile Entertainment has created a network of 84 Facebook pages that link the company's national product lines with local audio and video dealers. ...Read the whole story

• retail Holiday Shoppers Hunting With Phones; Tablets by Sarah Mahoney

  New research from the National Retail Federation confirms that smartphones and tablets will play a major part in shoppers' holiday foraging, with 52.6% of smartphone owners using them to sniff out purchases. ...Read the whole story

• retail Carhartt 'Hands' Out Industrial-strength' Campaign by Sarah Mahoney

  The TV spot is meant "to lift up working people," Tony Ambroza, Carhartt's VP/Marketing, tells "Marketing Daily." "Our research kept turning up, over and over, how resilient these people are, and how industrious." ...Read the whole story

• Industry Leads In Engaging Video Content by Karl Greenberg

  "When there are fewer steps, fewer barriers in the consumer pathway to purchase, there are fewer drop-offs," he says. "If you can make it easier for them to configure a car, they are 90 times more likely more purchase the car. And if they actually take a test drive, it's 180 times more likely." ...Read the whole story

• packaged goods Seventh Generation Takes Winner To Growing Region by Tanya Irwin

  Seventh Generation is emphasizing its natural ingredients with a sweepstakes that will send the winner to one of the growing regions where it derives its dish liquid ingredients. ...Read the whole story

• food Fats/Oils Category Relatively Recession-proof by Karlene Lukovitz

  U.S. sales of salad and cooking oils, butter, margarine, mayonnaise and other fats had a compound annual growth rate of 3.1% between 2007 and 2011, rising from $8.2 billion to $9.2 billion, according to a new report on the category from Packaged Facts. ...Read the whole story

• automotive EBay Motors Launches Custom Content For The First Time by Karl Greenberg

  The effort seeks to boost the cachet of the eBay Motors brand, and connect with auto enthusiasts and others with short-form Web-based shows about car customizing featuring collectors, celebrities, and races. ...Read the whole story

• EA To Feature P&G's Iams On Pack
• Ford's Jim Farley To Talk New Media At BlogWorld Expo
• DHL Launches New Site
• Tire Maker Michelin Launches Online Experience

• Request For Submissions: Agencies Of The Year 2011 by OMMA Magazine Writers

  It's that time of year when the editors of MEDIA and OMMA magazines invite nominations and submissions for their annual "Agency of the Year" awa ... ...More

how-to Create A Successful Digital Shopper Marketing Campaign by Joshua Black

At the core of any successful marketing campaign is the ability to create an emotional connection between the brand and the customer. ...More