What are we consumers so glum about that we're not out there freely spending on the goods and services we import and, decreasingly, produce? I mean, besides the fact that … Read the whole story
In a first-of-its kind offering, JVC Mobile Entertainment has created a network of 84 Facebook pages that link the company's national product lines with … Read the whole story
New research from the National Retail Federation confirms that smartphones and tablets will play a major part in shoppers' holiday foraging, with 52.6% of … Read the whole story
The TV spot is meant "to lift up working people," Tony Ambroza, Carhartt's VP/Marketing, tells "Marketing Daily." "Our research kept turning up, over and … Read the whole story
"When there are fewer steps, fewer barriers in the consumer pathway to purchase, there are fewer drop-offs," he says. "If you can make it … Read the whole story
Seventh Generation is emphasizing its natural ingredients with a sweepstakes that will send the winner to one of the growing regions where it derives … Read the whole story
U.S. sales of salad and cooking oils, butter, margarine, mayonnaise and other fats had a compound annual growth rate of 3.1% between 2007 and … Read the whole story
The effort seeks to boost the cachet of the eBay Motors brand, and connect with auto enthusiasts and others with short-form Web-based shows about … Read the whole story
It's that time of year when the editors of MEDIA and OMMA magazines invite nominations and submissions for their annual "Agency of the Year" … Read the whole story
At the core of any successful marketing campaign is the ability to create an emotional connection between the brand and the customer. Read the whole story