The caption at the top of a "Los Angeles Times" piece this morning that no doubt sent shivers down the spines of a lot of locovores, organic foodies and just smaller companies around the world: "Monsanto aims to dominate today's $3-billion global market for produce seeds, much as it already has done with corn and soybeans," it reads. And a paragraph in the middle of the story doesn't help. ...Read the whole story
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food and beverages
Consumer Groups Want FTC Probe Of Fritos' Marketing
The Center for Digital Democracy, Consumer Action, Consumer Watchdog and the Praxis Project allege that Frito-Lay is engaging in "covert" advertising/marketing efforts through "immersive experiences" including social media and video games. ...Read the whole story
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Nielsen, Carrier IQ Team To Measure Mobile Services
Nielsen has struck a partnership with Carrier IQ to measure the performance of mobile services, networks and devices. The alliance will leverage Carrier IQ's software deployed on more than 150 million mobile devices worldwide. That allows the company to monitor performance directly on phones, providing carriers with data about the user experience. ...Read the whole story
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research
Facebook Fans Say 'Coke Is It'
Coca-Cola ranks as the world's No. 1 brand in a Covario study focusing on the Facebook health of 100 leading advertisers. Hyundai, MTV, Disney and Bayer round out the top most liked and Wal-Mart rates best for engagement. ...Read the whole story
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automotive
Hyundai Rolls Out Veloster For ... Whatever
Hyundai Motor America brought a fleet of new Veloster cars to the New York metropolitan area on Tuesday to give reporters both a rundown on the vehicle and a chance to drive it from the waterfront of Hoboken, N.J., on up the Hudson River. ...Read the whole story
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financial services
Allstate, YWCA Raise Domestic Violence Awareness
The main component of the program is its website, www.PurplePurse.com, which is disguised as an online shopping magazine. ...Read the whole story
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retail
Neiman Marcus' Holiday Splurge: $1 Million Dancing Fountains
In a twist meant to make the annual splurge-book a bit more civic-minded, the Dallas-based retailer says eight charities are linked to sales of catalog items this year, including water.org, which will get a $10,000 donation for every set of fountains sold. ...Read the whole story
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retail
Recyclebank Seeks Big Brands For Eco-commerce
The organization says inaugural network partners include Barnes & Noble, Preserve, MillionTreesNYC, thredUP, Earth911, Rent the Runway and UncommonGoods. ...Read the whole story
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insight
A New Methodology For Social Media Customer Intelligence
A true social business intelligence platform delivers four key areas of actionable insight. ... ...More
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