Jell-O, for example, is giving new meaning to the term "brain food." Through Oct. 31, the brand is offering a free Jell-O Halloween Brain … Read the whole story

Looks like Macy's , which has steadily been expanding its digital offerings in recent months, is in the blogging business, too. Its mBLOG will … Read the whole story

"Sometimes the obvious [approach] is the best," Peter Daboll, CEO of Ace Metrix, tells Marketing Daily. "It's hard to do simple well, and that's … Read the whole story

The study concludes that brand loyalty soon won't matter all that much in the auto sector because younger consumers are more brand conscious of … Read the whole story

Plans are to lend some glow to its whole lineup of motor oils with the premium product, but also tout Ultra as the only … Read the whole story