Friday, October 28, 2011
  • Kraft Brands Go All Out For Halloween

    Jell-O, for example, is giving new meaning to the term "brain food." Through Oct. 31, the brand is offering a free Jell-O Halloween Brain Mold. The mold comes with an eight-page recipe booklet for creating ghoulish gelatin brains. ...Read the whole story

  • Macy's Dives Into Blogging Business

    Looks like Macy's , which has steadily been expanding its digital offerings in recent months, is in the blogging business, too. Its mBLOG will include content from such popular bloggers as and, as well as Macy's style experts. ...Read the whole story

  • KitchenAid Is Tops In Appliance Category Ranking

    "Sometimes the obvious [approach] is the best," Peter Daboll, CEO of Ace Metrix, tells Marketing Daily. "It's hard to do simple well, and that's what they've been able to pull off." All of the spots contain the line: "We only make products for one room: the kitchen. Because like you, that's where we shine." ...Read the whole story

  • GfK To Marketers: Enjoy Loyalty While You Can

    The study concludes that brand loyalty soon won't matter all that much in the auto sector because younger consumers are more brand conscious of their digital devices, and cars are, well, just a way to get around. ...Read the whole story

  • Pennzoil Pulls Out The Piston For Ultra

    Plans are to lend some glow to its whole lineup of motor oils with the premium product, but also tout Ultra as the only motor oil that doesn't just keep the inner workings of an engine clean, but also remediates buildup that's already there. ...Read the whole story

Future Of Digital Marketing: 3-Screen Strategy

How can marketers effectively reach this educated and affluent demographic and make three screens work for them? ...More