We learned her nickname was "Ginni" with an "i" from the press release but there really wasn't much else out there about Virginia M. Rometty beyond the string of increasingly responsible titles she's held -- culminating in senior vp, IBM global sales and distribution -- when her appointment as the incoming CEO and president of IBM was made earlier this week. Our friends in the media have been on the case ever since and have filled in some color between her lines of report over the years. ...
Jell-O, for example, is giving new meaning to the term "brain food." Through Oct. 31, the brand is offering a free Jell-O Halloween Brain ... Read the whole story
Looks like Macy's , which has steadily been expanding its digital offerings in recent months, is in the blogging business, too. Its mBLOG will ... Read the whole story
"Sometimes the obvious [approach] is the best," Peter Daboll, CEO of Ace Metrix, tells Marketing Daily. "It's hard to do simple well, and that's ... Read the whole story
The study concludes that brand loyalty soon won't matter all that much in the auto sector because younger consumers are more brand conscious of ... Read the whole story
Plans are to lend some glow to its whole lineup of motor oils with the premium product, but also tout Ultra as the only ... Read the whole story
How can marketers effectively reach this educated and affluent demographic and make three screens work for them? Read the whole story