IBM's Rometty, Ambitious Risk-Taker, Will Stay The Course by Thom Forbes

We learned her nickname was "Ginni" with an "i" from the press release but there really wasn't much else out there about Virginia M. Rometty beyond the string of increasingly responsible titles she's held -- culminating in senior vp, IBM global sales and distribution -- when her appointment as the incoming CEO and president of IBM was made earlier this week. Our friends in the media have been on the case ever since and have filled in some color between her lines of report over the years. ...Read the whole story

  • food Kraft Brands Go All Out For Halloween by Karlene Lukovitz

    Jell-O, for example, is giving new meaning to the term "brain food." Through Oct. 31, the brand is offering a free Jell-O Halloween Brain Mold. The mold comes with an eight-page recipe booklet for creating ghoulish gelatin brains. ...Read the whole story

  • retail Macy's Dives Into Blogging Business by Sarah Mahoney

    Looks like Macy's , which has steadily been expanding its digital offerings in recent months, is in the blogging business, too. Its mBLOG will include content from such popular bloggers as Fashionista.com and FoodRepublic.com, as well as Macy's style experts. ...Read the whole story

  • electronics KitchenAid Is Tops In Appliance Category Ranking by Aaron Baar

    "Sometimes the obvious [approach] is the best," Peter Daboll, CEO of Ace Metrix, tells Marketing Daily. "It's hard to do simple well, and that's what they've been able to pull off." All of the spots contain the line: "We only make products for one room: the kitchen. Because like you, that's where we shine." ...Read the whole story

  • automotive GfK To Marketers: Enjoy Loyalty While You Can by Karl Greenberg

    The study concludes that brand loyalty soon won't matter all that much in the auto sector because younger consumers are more brand conscious of their digital devices, and cars are, well, just a way to get around. ...Read the whole story

  • packaged goods Pennzoil Pulls Out The Piston For Ultra by Karl Greenberg

    Plans are to lend some glow to its whole lineup of motor oils with the premium product, but also tout Ultra as the only motor oil that doesn't just keep the inner workings of an engine clean, but also remediates buildup that's already there. ...Read the whole story

my turn Red Goes White, But What About Green? by Alison DaSilva

It may still be October, but one brand is already dreaming of a white Christmas. ...More

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