Friday, October 28, 2011
  • Kraft Brands Go All Out For Halloween

    Jell-O, for example, is giving new meaning to the term "brain food." Through Oct. 31, the brand is offering a free Jell-O Halloween Brain Mold. The mold comes with an eight-page recipe booklet for creating ghoulish gelatin brains. ...Read the whole story

  • Macy's Dives Into Blogging Business

    Looks like Macy's , which has steadily been expanding its digital offerings in recent months, is in the blogging business, too. Its mBLOG will include content from such popular bloggers as and, as well as Macy's style experts. ...Read the whole story

  • KitchenAid Is Tops In Appliance Category Ranking

    "Sometimes the obvious [approach] is the best," Peter Daboll, CEO of Ace Metrix, tells Marketing Daily. "It's hard to do simple well, and that's what they've been able to pull off." All of the spots contain the line: "We only make products for one room: the kitchen. Because like you, that's where we shine." ...Read the whole story

  • GfK To Marketers: Enjoy Loyalty While You Can

    The study concludes that brand loyalty soon won't matter all that much in the auto sector because younger consumers are more brand conscious of their digital devices, and cars are, well, just a way to get around. ...Read the whole story

  • Pennzoil Pulls Out The Piston For Ultra

    Plans are to lend some glow to its whole lineup of motor oils with the premium product, but also tout Ultra as the only motor oil that doesn't just keep the inner workings of an engine clean, but also remediates buildup that's already there. ...Read the whole story

  • Times Square To Go Mario

    To promote the launch of the company's Super Mario 3D Land game for the 3DS hand-held gaming system, Nintendo will turn a portion of the tourist attraction into a life-size recreation of the cartoonish world, featuring life-size warp pipes, trampoline coin jumps and the game's signature flag pole finale. ...Read the whole story

  • Chrysler Reports Big Hike In Operating Profit Vs. 3Q '10

    Chrysler Group reports operating profit has more than doubled. The Auburn Hills, Mich. company says third quarter 2011 net income totaled $212 million compared with a net loss of $84 million a year ago and net revenue was $13.1 billion, up 19% from a year ago. ...Read the whole story

  • Mario Lopez To Host Sprint Cup Series At Homestead Miami

    Mario Lopez, host of the television show "Extra," will be Honorary Chairman for next month's NASCAR Sprint Cup Series Ford 400 at Homestead-Miami Speedway. ...Read the whole story

Future Of Digital Marketing: 3-Screen Strategy

How can marketers effectively reach this educated and affluent demographic and make three screens work for them? ...More