June 3 - 6, 2024
Wednesday, November 16, 2011
Top of The News
Profits are up but sales are down at Dell, another one of those companies that decided that the business market is more lucrative than consumers, who are even more conditioned … Read the whole story
RESTAURANTSHow does a regional pizza chain compete with the mega marketing budgets of giants like Papa John's, Pizza Hut and Domino's? A willingness to … Read the whole story
Key to reversing that negative, 30-month trend in the U.S.? "Our focus on expanded assortment, product innovation and local relevance improved merchandise offerings throughout … Read the whole story
AUTOMOTIVEChrysler Group LLC's Ram Truck brand will have a big presence during this NHL season thanks to a new program that involves the brand, … Read the whole story
TOURISMThe goal for the "Scene in Ohio" site is to capitalize on the "travel-motivating factors of mainstream media," says State Tourism Director Amir Eylon. … Read the whole story
AUTOMOTIVEIn the new job, Jeri Ward, who had been general manager of customer advocacy, interactive marketing and launch strategy, will lead consumer insights activities, … Read the whole story
ELECTRONICSAccording to a new nine-country study by SSI, about 95% of the population in industrialized, tech-savvy countries owns a cell phone, with places such … Read the whole story
- COMMENTARY
As consumers log on, ready to spend, make sure your deal is top of mind with these strategies. Read the whole story
UPCOMING EVENTS
Brand Insider Summit CPG May 5 - 8, 2024
Virgin Hotel
Featuring top industry speakers including:
Christopher Elliott - The Coca-Cola Company, Senior Director, End to End Connections & Media
Robyn DeFina - Sweet Loren’s, SVP of Marketing
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