VW Picking Up Speed En Route To No. 1 Slot by Thom Forbes

For a while there, Volkswagen seemed to be one of those brands sputtering along on the fumes of its glory days. Think Small and carry a big marketing wallop from the glory days of print advertising, and all that. But sales are way up this year in the U.S., the automaker continues to build on its long presence in China and, well, is world domination really that wacky an aspiration? ...Read the whole story

  • financial services Zurich Financial CMO Arun Sinha Talks Turkey by Karl Greenberg

    Making the changes that allowed the company to become more humane meant sailing into a stiff headwind. Although Zurich Financial was founded something like 150 years ago, it didn't have much brand identity -- partly because it wasn't a brand. ...Read the whole story

  • retail Stores Pulling Out Stops For Cyber Monday by Sarah Mahoney

    Nine out of 10 online retailers are offering special deals Thanksgiving weekend, with 51% offering specials that are specific to Thanksgiving, and 80% linking them to Cyber Monday, according to Shop.org, the online arm of the National Retail Federation. ...Read the whole story

  • automotive Chrysler Picks Older Poet This Time by Karl Greenberg

    Chrysler is once again importing Detroit into an NFL ad buy. On Thanksgiving Day, during which the Motor City will host the NFL game between its own Lions and the Green Bay Packers, Chrysler will run a 60-second national TV spot. ...Read the whole story

  • financial services Coldwell Banker Focuses On Crowded Holidays by Tanya Irwin

    A TV spot breaking Nov. 22 features a family devising their holiday game plan to accommodate guests. Bringing in equal parts of empathy and humor, the parents accidentally leave themselves out of the equation, and end up having to sleep in the garage. ...Read the whole story

  • electronics Apple, Amazon Leading Tablet Race by Aaron Baar

    According to a survey of more than 3,000 North American consumers by ChangeWave Research, Amazon's new tablet entry, the Kindle Fire, is likely to become the category's No. 2 product (behind, of course, the iPad) by a wide margin. ...Read the whole story

  • food Healthier Diet Is One Big Home-Cooking Driver by Karlene Lukovitz

    Half of home cooks cite the desire for a healthier diet as an important motivation, saying that home-cooked food is generally healthier than either restaurant food or prepared foods sold in grocery stores, according to a new Mintel report on cooking enthusiasts. ...Read the whole story

  • apparel Vintage Sneaks Spur Love For Vintage Ads by Sarah Mahoney

    With young men's passion for classic kicks still going strong, it makes sense that the ads used to sell them are getting more love, too. Complex.com just came out with a ranking of "The 50 Best Sneaker Ad Campaigns." ...Read the whole story

  • my turn Are CMOs In The Dark About TLDs? by Alexa Raad

    In this rapidly changing world of the digital marketing landscape, chief marketing officers need timely notification of relevant issues and balanced information to make informed ... ...More

point-of-view Why Facebook Will Charge Users by Patrick Evans

Our standard in journalism school was The New York Times. Articles and long-time columnists at The Times were put on a pedestal that only the ... ...More

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