Tuesday, November 22, 2011
  • Zurich Financial CMO Arun Sinha Talks Turkey

    Making the changes that allowed the company to become more humane meant sailing into a stiff headwind. Although Zurich Financial was founded something like 150 years ago, it didn't have much brand identity -- partly because it wasn't a brand. ...Read the whole story

  • Stores Pulling Out Stops For Cyber Monday

    Nine out of 10 online retailers are offering special deals Thanksgiving weekend, with 51% offering specials that are specific to Thanksgiving, and 80% linking them to Cyber Monday, according to Shop.org, the online arm of the National Retail Federation. ...Read the whole story

  • Chrysler Picks Older Poet This Time

    Chrysler is once again importing Detroit into an NFL ad buy. On Thanksgiving Day, during which the Motor City will host the NFL game between its own Lions and the Green Bay Packers, Chrysler will run a 60-second national TV spot. ...Read the whole story

  • Coldwell Banker Focuses On Crowded Holidays

    A TV spot breaking Nov. 22 features a family devising their holiday game plan to accommodate guests. Bringing in equal parts of empathy and humor, the parents accidentally leave themselves out of the equation, and end up having to sleep in the garage. ...Read the whole story

  • Apple, Amazon Leading Tablet Race

    According to a survey of more than 3,000 North American consumers by ChangeWave Research, Amazon's new tablet entry, the Kindle Fire, is likely to become the category's No. 2 product (behind, of course, the iPad) by a wide margin. ...Read the whole story

  • Healthier Diet Is One Big Home-Cooking Driver

    Half of home cooks cite the desire for a healthier diet as an important motivation, saying that home-cooked food is generally healthier than either restaurant food or prepared foods sold in grocery stores, according to a new Mintel report on cooking enthusiasts. ...Read the whole story

  • Vintage Sneaks Spur Love For Vintage Ads

    With young men's passion for classic kicks still going strong, it makes sense that the ads used to sell them are getting more love, too. Complex.com just came out with a ranking of "The 50 Best Sneaker Ad Campaigns." ...Read the whole story

Are CMOs In The Dark About TLDs?

In this rapidly changing world of the digital marketing landscape, chief marketing officers need timely notification of relevant issues and balanced information to make informed decisions. ...More

  • Why Facebook Will Charge Users

    Our standard in journalism school was The New York Times. Articles and long-time columnists at The Times were put on a pedestal that only the very best and brightest of my classes could even dream of ...More