The NBA Winners Never Stopped Shooting by Thom Forbes

We've all read the stories about how long it took Major League Baseball to recover fully (and more) from its strike of 1994; if all goes according to plan and players and owners ratify the agreement reached Saturday morning, the National Basketball Association is about to find out just how much damage was done by the lockout of 2011. ...Read the whole story

  • retail AmEx In $20 MM Giveaway To Spur Online Sales by Sarah Mahoney

    The new digital program gives cardmembers a surprise each time they shop at a participating online retailer and spend at least $25, with holiday treats ranging from Dunkin' Donuts coffee, Godiva chocolate, and $5 statement credits, all the way to $500 American Express Gift Cards. ...Read the whole story

  • telecom AT&T Helps Consumers Make Their Cases by Aaron Baar

    'Tis the season for cases for gifts. And though many will rely on their own negotiating (or nagging) skills to get the gift they want this holiday season, AT&T Wireless is offering up its own (fictional) lawyer to help them make the case for a new smartphone. ...Read the whole story

  • electronics Hamilton Beach Bows First Ads Since '09 by Karl Greenberg

    Appliance maker Hamilton Beach is launching three new household products-a new line of irons, a new coffeemaker, and an updated cooker-with a new ad campaign comprising three TV commercials. ...Read the whole story

  • food and beverages Study Heightens Concerns About BPA Levels In Cans by Karlene Lukovitz

    Studies have shown that BPA mimics the action of female reproductive hormones and may be linked to diabetes, cardiovascular disease, obesity and other health problems. Children may be particularly vulnerable to these effects. ...Read the whole story

  • retail Amazon, Best Buy, Walmart Lead Online Sales by Sarah Mahoney

    With brick-and-mortar retailers still sweeping up the stampede dust and pepper spray from Black Friday, online retailers are sorting through their own deluge: E-commerce experts are estimating Cyber Monday sales between 15 and 20% higher than last year's record results. ...Read the whole story

  • research Wealthy Americans Redefining Luxury by Karl Greenberg

    The 1% may over-index for strict Freudian analysis, but they are probably spending less of the 50-minute hour these days wringing their hands over the uncertain economy and the value of their Alexander Calders. And that's good news for all of us, right? ...Read the whole story

  • food Kikkoman Mobilizes For Holiday Season by Steve Smith

    Kikkoman is using in-store calls to action tied to simple SMS mobile connections to connect with home chefs. The soy sauce maker is promoting itself in a holiday campaign launched earlier this month with Hipcricket. ...Read the whole story

  • insight Affluents May Be Best Gift This Year by Scott Marden

    The holidays are fast approaching; as the number of shopping days dwindles, uncertainty of how retailers will fare is on the rise. Who will come ... ...More

report Conversation And Open Innovation by []

As marketers, Conversation is what we crave. Moving past a broadcast message and into a conversation means you've achieved at least the first part of ... ...More

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