Marketing Daily
Friday, December 16, 2011
  • McDonald's Digital Promos Geotarget College Kids

    Recently, McDonald's has been employing CampusLIVE's Surge Marketing, a college-audience-specific platform that engages students with games, challenges and content tied to chances to win ... Read the whole story

  • Record Sales Eyed; Walmart, Target Start Slugging

    Looks like there's a little more juice in those jingle bells this season, with the National Retail Federation upgrading its holiday forecast. And as ... Read the whole story

  • Toyota: Tis The Season To Be Social

    But they can also get up to $1,000 in $50 increments based on how often the initial message is re-tweeted within 48 hours. Also, ... Read the whole story

  • Global Executives Treading Cautiously Into '12

    Respondents were only slightly more optimistic about the global and local economics than they were in 2008, and maintained the same level of optimism ... Read the whole story

  • EA Sports Creating Real-World Experiences

    EA Sports is no longer tethered to the virtual world. The brand, known for its celebrity-driven sports games like Madden and the Tiger Woods ... Read the whole story

  • Lincoln Launches Dedicated N.Y. Ad Firm

    Max Wolff, chief designer for the brand, speaking at a Lincoln brand confab in New York on Thursday, said for example that a Lincoln ... Read the whole story

  • What Is Digital Place-based Media?

    Our industry's tremendous revenue gains over the past couple of years notwithstanding, there is no question that our long-term growth hinges on clarifying what ... Read the whole story