T-Mobile USA Faces A Less-Than-Magenta Future by Thom Forbes

Whither T-Mobile USA, now that AT&T did the expected and dropped it's $39 billion bid for the No. 4 U.S. wireless carrier? ...Read the whole story

  • research Ancestry.com: 'Give The Gift Of Family' by Aaron Baar

    "We asked ourselves, 'How do we stand out in a crowded holiday market, and how can we create something that's truly ownable?'" Debra Chesterton, vice president of acquisition at Ancestry.com, tells "Marketing Daily." "It gave us a good opportunity to be more irreverent and playful." ...Read the whole story

  • financial services Bank Marketers Re-think Communication by Tanya Irwin

    With continuing media and regulatory scrutiny, respondents admit there is a need for greater customer reassurance. They recognize the need to use new digital media to engage, educate and inform in real-time, according to the CMO Council. ...Read the whole story

  • sports NBA Sponsors Rush The Basket by Karl Greenberg

    Emilio Collins, SVP of global marketing partnerships for the NBA, says that a lot of sponsorship-signing activity is happening late and fast partly because of the approaching tipoff, but also because the labor dispute condensed the season. ...Read the whole story

  • retail Stores Shower Procrastinators With Email by Sarah Mahoney

    With extended hours, stores like Macy's and Toys R Us are staying open around the clock, hoping to cash in on the $278 each of these 11th-hour shoppers are expected to spend. ...Read the whole story

  • research 2012: Changed Americans Require Marketing Shifts by Karlene Lukovitz

    Traditional American life-plans and aspirations, family makeup and male/female roles are increasingly irrelevant to much or most of the population. Shopping behaviors have been transformed. ...Read the whole story

  • automotive Jeep Gets People Digging Again by Karl Greenberg

    The Jeep brand is offering a trip to "2012 Winter X Games 16" in a 2012 Jeep Wrangler Arctic edition. The social-media campaign, called "Jeep Arctic Yeti Dig," has its foci on Jeep's Facebook page, Twitter site, and brand blog. ...Read the whole story

insight Resurrecting The List Rental Industry by Dave Scott

With an average tenure of 22.9 months, today's CMO is one position that struggles to stay employed consistently. The problem lies largely in CMOs' inability ... ...More

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