Crystal Ball Murky For Screens And Their Content by Thom Forbes

In the end, it's not as easy as it might appear to predict what people want to watch, Joe Flint observes in a piece in the Los Angeles Times this morning. "The hot stars on the TV screen this fall were supposed to be Playboy bunnies, Pan Am stewardesses and angry dinosaurs. Instead, the winners were broke waitresses, snarky suburbanites and Snow White." ...Read the whole story

  • automotive Hyundai Makes Music, Art For Veloster by Karl Greenberg

    The project epitomizes Hyundai's approach for the car, involving as it does a set of collaborations between emerging DJ's and iconic musicians and performers. It culminates in a feature film to be screened in around 125 theaters next year. ...Read the whole story

  • electronics Gen Y, Boomers On Same Smartphone Page by Aaron Baar

    According to research commissioned by Consumer Cellular (which is the official cell phone plan provider for the AARP), Boomers use their smartphones in much the same way that younger customers do. ...Read the whole story

  • retail Target Puts Up Its Dukes by Sarah Mahoney

    Target wasted no time positioning itself as the Boxing Day champ: Even before shoppers had time to wrap their holiday gifts, it announced a gloves-off 50% sale for the day after Christmas. ...Read the whole story

  • automotive Autos Sprint To (Relatively) Big Finish by Karl Greenberg

    We are coming down the stretch, and everyone in the auto business will be biting their nails to see just how much better this year will be, when the auto sales numbers are tallied, versus 2010 or the dread 2009, when sales hit a 27-year low. ...Read the whole story

  • food Special K Offers Customized Weight-Loss Solutions by Karlene Lukovitz

    Designed by RazorFish, the program also offers registrants/participants access to support from the brand community and social media sharing; customized support newsletters; coupons and journaling. ...Read the whole story

  • Esurance Hires 'Office' Actor For Campaign by Tanya Irwin

    The campaign includes TV, cinema, in-flight, online video and streaming radio. It will debut on CBS during the 1 p.m. (EST) NFL game on Dec. 24. In addition, the new commercials will be available exclusively on the Esurance Facebook page. ...Read the whole story

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